While looking at a pile of leftover yarn in his mother Alejandra Alonso Rojas’s studio, her son Alonso—then around four years old—asked two simple but important questions: “Mommy, what are you making with these?” and “Will you make me something?” That was the designer’s lightbulb moment. Knowing the pile of yarn would only keep growing, she created a line of locally hand-knit cashmere sweaters for children aged 18 months to 6 years. The collection includes three styles: a button-front cardigan with patch pockets, a crewneck, and a raglan-sleeve pullover that buttons at the left shoulder. Colors range from bold brights like Klein blue to classic neutrals. “I love these silhouettes. They aren’t too complicated. Sometimes it’s about the material, the color. Less is more,” says Rojas.
Launching this Thursday in her physical and online boutiques, the line reflects the brand’s commitment to responsible design. Made from excess and development yarns, along with unused buttons from main collections, the sweaters are limited edition but will continue as materials become available.
The best part? The Alonso collection is kid-approved, with its namesake helping shape the campaign. “When I started working with Alonso on the shoot, he said, ‘I want to be in the campaign, but I don’t want to be alone. Let’s make a list of friends, and bring toys, a guitar, and my soccer ball,’” Rojas recalls. She styled the 21 children—friends and family—who gathered in her studio for the photos. “It was a very intense day,” she says, “but we had a really good time.”
Frequently Asked Questions
Frequently Asked Questions Alejandra Alonso Rojass Kids Cashmere Line
General Background
Q What is this new kids clothing line
A Its a line of childrens cashmere sweaters launched by fashion designer Alejandra Alonso Rojas inspired by her young son
Q What makes these sweaters special or different
A They are made from recycled cashmere which is a more sustainable choice than using new cashmere and they are designed with a highfashion aesthetic for children
Q Who is Alejandra Alonso Rojas
A She is a wellknown fashion designer recognized for her elegant feminine womenswear designs often using luxurious materials like silk and cashmere
Materials Sustainability
Q What is recycled cashmere
A Its cashmere yarn made by collecting postconsumer cashmere garments or production scraps breaking them down and spinning them into new yarn This reduces waste and the need for new raw materials
Q Why use recycled materials Is it still high quality
A Using recycled materials significantly reduces environmental impact by conserving resources and energy When done well recycled cashmere can be very soft and durable maintaining high quality while being more ecoconscious
Q What are the main benefits of choosing recycled cashmere for kids
A The main benefits are 1 Sustainability It has a lower environmental footprint 2 Softness Cashmere is famously soft and gentle on sensitive skin 3 Durability Highquality cashmere is longlasting which is great for handmedowns
Product Practicality
Q Are these sweaters practical for kids to actually wear and play in
A While cashmere is a delicate fiber these sweaters are designed for children They are likely intended for special occasions cooler weather outings or as a cherished nice item rather than for rough everyday playground use
Q How should I care for a recycled cashmere kids sweater
A Care is similar to regular cashmere handwash in cool water with a gentle detergent lay flat to dry and store folded to maintain its shape Always check the specific care label