Jeweler Kindred Lubeck’s life changed in an instant—and through an Instagram post—last August when Travis Kelce proposed to Taylor Swift with a brilliant-cut old mine diamond set in a hand-engraved yellow gold band from Lubeck’s brand, Artifex Fine.

Lubeck’s distinctive style—marked by one-of-a-kind antique stones and intricate hand-engraving—caught Swift’s eye. “I just thought her stuff was so cool,” Swift said on Heart Breakfast with Jamie Theakston and Emma Bunton last year. “When I saw the ring, I was like [gasps], ‘I know who made that!'”

While Lubeck’s work is still hard to come by, it just got a little easier thanks to her new line, Artifex Bridal by Kindred Lubeck. On April 10 at 4 p.m. EST, Lubeck will release a new, limited edition collection of engagement rings, wedding bands, and other fine jewelry designed to carry a bride through her engagement and beyond. The collection includes a wedding band with channel-set baguettes and a milgrain border, a tennis bracelet with a hand-engraved sunburst motif and invisible clasp, and—a personal favorite of hers—a 3.63 carat old mine diamond surrounded by an engraved halo accented with smaller diamonds, featuring a looped detail on the band.

While it isn’t a widely available collection, the limited edition model will allow potential customers to access Lubeck’s work without joining the lengthy waitlist for a custom piece. For now, she plans on doing quarterly releases of around 25 rings. Although she will reuse the designs, every ring will be unique; each ring’s body will be remade to fit a new, hand-selected stone. “We’re not interested in fully replicating them,” she says. “You won’t be meeting someone else who has the exact same ring as you.”

Lubeck decided to launch Artifex Bridal following the enthusiastic response to Swift’s engagement ring. The new attention brought a flood of interest from Swifties and others, but her business wasn’t built to meet that sort of large-scale demand—nor does she want to. “Mass producing is completely against the ethos of the brand,” she says. Still, she wanted to expand her bridal business beyond custom pieces, of which she can only produce about ten per year. “I’m now at the point where I’m very limited in what I can take on with my custom commissions,” Lubeck explains.

While Lubeck is physically unable to take on more work, she has also grown frustrated with copycats. “This is mine,” she says. “I should have ownership of it.” The bridal collection helps her manage some of that demand while still ensuring that each ring carries her distinctive touch. Although Lubeck isn’t able to personally make every Artifex Bridal ring, she chooses each stone herself and personally trains the jewelers she works with in her hand-engraving technique.

Artifex Bridal allows Lubeck to take ownership of her work while maintaining its exclusive status. In a market flooded with cookie-cutter engagement rings, she wants Artifex Bridal’s pieces to capture their wearers’ uniqueness. “It’s such a special moment to get engaged,” she says. “It fundamentally does not feel right to pick out something that is exactly the same as what someone else gets.”

Frequently Asked Questions
Of course Here is a list of FAQs about Kindred Lubeck and the launch of Artifex Bridal designed to sound like questions from real people

About Kindred Lubeck Artifex Bridal

Who is Kindred Lubeck
Kindred Lubeck is a highly soughtafter private jewelry designer known for creating custom heirloomquality pieces for celebrities and private clients She gained widespread public attention for designing Taylor Swifts iconic engagement ring

What is Artifex Bridal
Artifex Bridal is Kindred Lubecks new venturea dedicated bridal jewelry line It makes her distinctive design aesthetic previously available only through custom commissions accessible to a broader audience for their wedding and engagement jewelry

Is Artifex Bridal a completely new brand
Yes Artifex Bridal is a new brand launched by Kindred Lubeck It operates under her creative direction but focuses specifically on bridal collections offering both readytoship and customizable pieces

The Jewelry Design

What is the design style of Artifex Bridal jewelry
The style is romantic organic and sculptural Pieces often feature intricate metalwork floral and botanical motifs and a sense of being grown from the earth rather than strictly geometric Its known for its delicate vintageinspired yet timeless feel

Can I get a ring like Taylor Swifts from Artifex Bridal
Not an exact replica as that was a oneofakind custom piece However Artifex Bridal embodies the same design philosophyunique stone settings ornate bands and a fairytalelike aesthetic You can find pieces that capture a similar vibe and level of craftsmanship

What types of jewelry does Artifex Bridal offer
The focus is on bridal engagement rings wedding bands and eternity rings They may also offer complementary pieces like necklaces or earrings designed to pair with the bridal sets

Are the stones ethically sourced
Given Kindred Lubecks reputation and the standards of highend contemporary jewelers it is highly likely that Artifex Bridal prioritizes ethically sourced gemstones and metals You should confirm their specific sourcing policies directly with the brand

Purchasing Customization