“Body care isn’t an afterthought. It’s part of the routine,” emphasizes Bobbi Brown. Known for her trendsetting, minimal makeup philosophy that focuses on enhancing natural beauty, it seems a natural step for the Jones Road founder to focus on body care, especially as the category itself is being revitalized.

The Jones Road Body-Care Collection, at a Glance
* Jones Road Body Cream: $44
* Jones Road Shower Gel: $36
* Jones Road Body Oil: $52

The days of hastily applying any old lotion only when skin is dry or flaking are over. Body care has entered a more thoughtful era, where experts recommend a multi-step ritual that can be as detailed and luxurious as our facial routines.

“Your body deserves the same level of care as your face,” says Brown. “Body care tends to be either very basic and functional, or overly indulgent in a way that doesn’t fit real life. I saw a gap for products that feel luxurious and sensory, but are still effective and easy to incorporate into daily life.”

Understanding our busy lifestyles, Brown designed the collection to feel like a consistent indulgence, not a chore. “People don’t want more steps—they want better ones. I wanted to create body care that truly nourishes the skin, supports its barrier, and provides real comfort. These are rich, emollient formulas made with clean, high-quality ingredients that absorb beautifully and turn a daily task into a small pleasure. They’re little luxuries that make a difference.”

Her makeup is known for being easy to use, and she wants the same for these five new products. “Jones Road has always been about making things better, not harder—and body care is a natural extension of that,” she explains. “These are the everyday products you already use, just elevated. Same routine, better formulas—with more thoughtful textures, clean ingredients, and skin benefits you can actually feel.”

The goal was to create a spa-like feeling without needing a spa. “I wanted comforting, cushiony formulas that make skin feel deeply cared for, and a sensory experience that encourages you to slow down for a moment. The scent is fresh and calming—citrus with a clean, spa-like finish,” Brown notes. “We focused on nourishment, barrier support, and formulas that improve skin over time while still feeling great to use daily.”

The main challenge? “Balance,” says Brown. “I wanted formulas that feel deeply nourishing and indulgent but never heavy, greasy, or sticky. They need to melt into the skin, provide instant comfort, absorb quickly enough for real life, and meet our clean standards.”

Here’s a closer look at the new collection, available now.

The Body Care Collection Reviews

Jones Road The Body Cream, $44
“If the words ‘rich’ and ‘unctuous’ give you happy goosebumps, you’ll love BB’s first body cream,” says British Vogue’s beauty and wellness editor Morgan Fargo. “It has a smooth, whipped texture, like Italian meringue in its tub, and glides onto the skin, taking a few rubs to absorb fully. For most, this cream will be a special treat for when you want to feel nourished and cared for. For people like me, who love that dewy, baby-seal feeling, it’s a twice-daily essential, especially in winter when cold weather and heating strip away moisture and natural oils.”

Jones Road The Shower Gel, $36Jones Road Shower Gel
$36 | JONES ROAD
“Thick and luxurious, Bobbi’s body wash is perfect for skin that needs extra care,” says Fargo. “Enriched with ceramides—which help repair the skin barrier and lock in moisture—skin feels instantly softer and ready for body oil or cream. Ideal for dry or dehydrated skin, it’s the first step toward smooth, hydrated skin. The scent is light and clean, making it a great everyday option. It may not feel like an ultra-indulgent treat, but it’s reliable for morning or night.”

Jones Road Beauty The Body Lotion
$44 | JONES ROAD
A rich, thick lotion formulated with hydrating ingredients like sodium hyaluronate, squalane, and ceramides. The result is smooth, soft, barrier-supporting skin. The push-down applicator dispenses a surprisingly viscous formula—more like a cream than a typical lotion—so application takes a bit more effort, but it delivers deep conditioning. It spreads more easily on damp skin.

Jones Road Beauty The Body Oil
$52 | JONES ROAD
I’m a huge fan of this body oil. It has a silky, non-greasy texture that feels delightful on the skin. What really stands out is the instant radiance—my skin gleamed after just a few drops. The nourishment lasts, leaving limbs silky soft for hours.

Jones Road Beauty The Body Scrub
$38 | JONES ROAD
Unlike tub scrubs, this one comes in a tube for less mess. It’s a gentle exfoliant that glides onto the skin, using natural bamboo powder to buff away dullness without feeling abrasive. Conditioning ingredients add a touch of nourishment, and a little goes a long way.

Shop more Vogue favorites from Jones Road:
– The Party Kit – $62
– Pink Tinted Setting Powder – $30
– The Classic Lip – $30
– The Neutralizer Pencil – $28
– Miracle Balm – $40 ($36 with 10% off)
– Just Enough Tinted Moisturizer – $44 ($40 with 9% off)
– Gel Liner – $32
– Eye Cream – $36

Frequently Asked Questions
Of course Here is a list of FAQs about Jones Roads expansion into body care designed to sound like questions from real customers

General Product Line
Q Wait Jones Road makes body care now What happened to just makeup
A Yes The brand has expanded beyond face makeup to create a line of clean simple and effective body care essentials staying true to their nofuss philosophy

Q What are the five new body care products
A The launch includes The Body Oil The Body Cream The Hand Cream The Soap Bar and The Soap Dish

Q What does clean beauty mean for these body products
A It means theyre formulated without ingredients like parabens phthalates synthetic fragrances and sulfates which some people prefer to avoid They focus on simple nourishing ingredients

Q Are these products vegan and crueltyfree
A Yes like all Jones Road products this body care line is 100 crueltyfree and vegan

Benefits Use
Q Whats the main benefit of this line
A The core benefit is intense hydration and nourishment for dry skin using highquality oils and butters with a focus on a nongreasy feel and a subtle natural scent

Q Whats the difference between The Body Oil and The Body Cream
A The Body Oil is a lightweight fastabsorbing liquid for locking in moisture The Body Cream is a richer buttery balm that provides a more substantial barrier for very dry skin You can use them separately or layer them

Q Can I use The Body Oil on my face
A Its formulated for the body so its heavier than a facial oil For your face its best to stick with Jones Roads face oils which are designed for facial skin

Q Do they have a strong fragrance
A No They have a very light natural scent from the ingredients themselves with no added synthetic perfume

Practical Tips Common Concerns
Q Will The Body Oil make my skin feel greasy or stain my clothes
A Its