The first-ever Dogue Competition took America—and the Vogue office—by storm. When we launched the contest, we expected maybe a few thousand entries. That might have been naive, but nothing could have prepared us for what happened next. Within 24 hours, we had tens of thousands of submissions, a viral TikTok, and national news coverage. To be honest, we were both thrilled and slightly panicked—the contest still had nine days left.
At exactly 6 p.m. EST on Friday, August 8, we finally closed submissions. We breathed a small sigh of relief—until we realized we now had to judge 56,749 dog photos. So we did what Vogue does best: divided, conquered, and debated. The entire editorial team, plus some special guest judges (shoutout to WeRateDogs and the Westminster Kennel Club), helped narrow it down to 27 incredible finalists. At this point, we were feeling good—five judges, 27 printed photos laid out like model headshots on the conference table, and 30 minutes to pick one winner. Easy, right?
We were very, very wrong.
Let’s just say we haven’t seen the Vogue team this passionate since the Prada sample sale. There were sharp words, snarky Slack messages, raised voices, and even (almost) tears. No one held back. “I’m devastated by this choice,” one editor declared after we nearly reached a decision. “This one feels more on-brand,” argued another. Trying to ease the tension, someone even offered to switch sides: “I was on the fence—I can change my vote if it helps!”
Honestly, Dogue nearly broke Vogue. With over 50,000 entries, choosing one winner felt impossible. But after hours of debate, tension, and dedication, we finally made our decision. Meet Tango: Vogue’s 2025 Dogue Winner—along with our two perfect runners-up, Lola and Rupurt, whose human shared, “Vogue has been his dream since day one. He’s been manifesting it—truly barking it into existence.”
In the end, it came down to our official criteria: photo composition (50%), the dog’s personality (25%), and sheer “dogueness” (25%). Tango had it all—a striking pose (that leg!), a chic chair framing the shot, and a look that said, “I know I’m a cover girl.” As Vogue’s global design director Parker Hubbard put it, “[Tango] is understated but serving.” This hound had the Vogue “It” factor we were searching for. After all… before it’s in fashion, it’s in Dogue.
So without further ado, meet Tango and his human, Jennifer.
What’s Tango’s best quality?
He’s always on the move, hunting critters (squirrels, lizards, moles, fish—you name it).
Who would voice Tango in a movie?
Jonathan Taylor Thomas (Simba in The Lion King).
Describe the voice you use to talk to Tango.
High-pitched, New York accent, with a dash of baby talk.
Where’s one place you wish you could take Tango?
Ecuador—we visit family there often, and I hate leaving him behind.
Where’s the strangest place you’ve taken Tango?
Surfing!
What’s the most human thing Tango does?
He makes intense eye contact and expressive faces.
What’s the most dog thing he does?
Post-bath zoomies.
What’s Tango’s full name?
Tango George Ordonez.
Astrological sign?
Libra.
Worst habit?
Standing at the pantry door indefinitely, begging for more treats.
Strangest habit?
Lizard hunting.
Buy a DOGUE hat below:
2025 Dogue Hat
$39
VOGUE COLLECTION
Frequently Asked Questions
FAQs About the 2025 Dogue Competition Winners
General Questions
1 What is the Dogue Competition
The Dogue Competition is a prestigious dog show where top dogs compete in categories like breed standards agility and obedience
2 Was Dogue a typo Did you mean Dog Show
Yes Dogue appears to be a typo or a playful variation of Dog Show The competition is likely a major canine event
3 When and where was the 2025 competition held
The exact details depend on the event but major dog shows are typically held in large venues like New York or international locations Check the official website for specifics
About the Winners
4 Which dog won Best in Show at the 2025 competition
Example A named won Best in Show handled by
5 What breeds typically win these competitions
Breeds like Poodles Terriers Retrievers and Herding dogs often dominate but any breed that meets strict standards can win
6 How are the winners judged
Judges evaluate based on breed standards and performance in categories like agility or obedience
Participant Viewer Questions
7 Can any dog enter the competition
No dogs must be registered with a kennel club meet breed standards and qualify through preliminary shows
8 How can I watch the Dogue Competition
Major dog shows are broadcast on networks like ESPN Fox Sports or streamed on platforms like YouTube Check the events official site for details
9 Are mixedbreed dogs allowed to compete
In most traditional shows only purebreds compete but some events have AllAmerican Dog categories for mixed breeds
Behind the Scenes
10 What does it take to prepare a dog for this competition
Years of training grooming socialization and competing in smaller shows to qualify