In summer, Hailey Bieber shared that she was on a “hair health journey.” She was embracing her natural light brunette color, letting her hair grow, and resisting the urge to make any big changes. But just in time for fall, the Rhode beauty founder seems to have decided her hair is ready for a seasonal transformation.
One of Bieber’s go-to hairstylists, Irinel de León (who has also worked with Carey Mulligan and Kendall and Kylie Jenner), shared a look at Bieber’s freshly cut and colored hair, now styled in long, sweeping layers with lots of dimension and texture around the face. Several inches have been added since she last cut her hair into the trendy clavi-cut, with extension expert Priscilla Valles adding extra length and fullness. The result is flippy and three-dimensional, with enough movement to keep the darker shade from feeling heavy.
And it is dark! Celebrity colorist Matt Rez took Bieber to the deepest chocolate brunette she has worn in over a decade. For years, bright blonde was something of a Hailey signature—with the occasional dramatic change, including an almost raven-dark brunette at the 2015 Met Gala—but as her style has evolved, so has her hair color. More recently, she has experimented with caramel highlights, tonal brunettes, and chestnut shades. This latest espresso-toned brown feels like the natural next step: rich and glossy, and especially well suited to the cooler months ahead.
Glam, by Mary Phillips, leaned into the brown tones. Rhode Glazing Milk, of course, plus Phillips’s own brand’s Underpainting Palette and Le Skin Weightless Serum Foundation created a dewy, poreless canvas, while Pocket Blush in Piggy, the Peptide Lip Shape in Lean, and Phillips’s Lip Ciggy in Tickled Pink brought the look together beautifully.
It’s also a change Bieber has been building toward slowly. Last year, she responded to fans in her TikTok comments to say she was “not [making] any big hair decisions postpartum” and was taking a year off from cutting her hair. Since then, she’s mostly let it grow out, aside from smaller refinements and temporary styling switches.
The extension element is worth noting, too. Once used for red-carpet transformations to create ultra-glamorous lengths, extensions are increasingly becoming an everyday styling tool to add density, movement, or just a few extra inches without fundamentally changing a cut. Bieber used them for her Coachella look; Selena Gomez appears to have recently used them to extend her lob; and Valles has long added volume and length for Dua Lipa, Kim Kardashian, and the Jenner sisters.
That fits with the broader hair mood of 2026, which has shifted toward polish with a more personalized finish. “There’s less emphasis on hair looking overly ‘done’ and more focus on movement, natural texture and small details that make a style feel individual,” De León previously told Vogue. Bieber’s new layers check all of those boxes, while her color lands squarely within another dominant beauty mood: richer, lustrous brunettes. “Look to coffee mocha and rich espresso shades,” colorist John Clark has said. “They sit perfectly in the middle—neither warm nor icy in tone.”
Bieber’s latest hair change may be the darkest she has gone in years, but it doesn’t feel severe. With all that length and softness around the face, it’s the kind of seasonal switch that still looks entirely like Hailey Bieber.
Frequently Asked Questions
Here is a list of FAQs about Hailey Biebers recent hair color change
Beginner Questions
What hair color did Hailey Bieber just get
She dyed her hair a deep dark brown It is the darkest her hair has been in years
Was her hair blonde before this
Yes She is known for having lighter bronde or dark blonde hair This new color is a big change
Is this her natural hair color
Hailey is a natural brunette This dark brown shade is much closer to her natural color than her blonde styles
What is this hair color called
Stylists usually call this dark chocolate brown or espresso brown
Advanced Questions
What is the technical process to go from blonde to dark brown
To go darker stylists use a filler first This puts warm pigments back into the hair so the brown doesnt look green or muddy Then they apply a semipermanent or permanent dark brown dye over it
Why is this color considered high maintenance
Dark brown shows split ends and brassiness very easily It also requires frequent root touchups because the contrast between dark roots and lighter ends is very obvious as it grows out
Does this color make hair look healthier
Yes Darker colors reflect light better which makes hair look shinier and thicker It also hides damage better than blonde
Common Problems Practical Tips
Will this color wash out quickly
It depends on the formula If she used a semipermanent gloss it will fade in a few weeks If she used permanent dye it will stay dark but might fade slightly
How can I get this look if I have blonde hair
Do not try to dye it at home If you put brown dye over blonde hair without a filler it will turn green or gray Go to a professional salon
How do I take care of dark brown hair
Use a colorsafe shampoo Wash your hair with cool water to keep the color from fading Use a hair mask once a week to keep it shiny
Will I look good with this dark hair color
It depends on your skin tone Dark chocolate brown looks best on people with medium to dark skin tones or those with warm undertones If you have very pale skin