Although black tie was the rumored dress code for Taylor Swift and Travis Kelce’s wedding, the standout style of the night came from bold colors and striking embellishments. Gigi Hadid, for example, wore a beautiful pink beaded gown from one of Swift’s favorite designers.
As you’d expect from a core member of Taylor Swift’s inner circle, Hadid dressed the part in a sparkling salmon pink gown from Wiederhoeft’s spring 2026 collection. The dress featured the brand’s signature corseted waist, draped bustier, column skirt, and intricate beading. She paired it with a sparkling pink diamond pendant necklace.
Her glam followed the same sweet, sugary vibe. Her hair—freshly cut by her go-to stylist Dimitris Giannetos into bouncy, heart-shaped layers—was swept into a deep side part with loose, Old Hollywood-style curls. Her cheeks had a baby pink blush, and she wore a matching glossy lip, with makeup done by Carolina Gonzalez. Her manicure was also on theme with a trendy chrome pink.
Giannetos gave the model what he calls a “soft serve blowout.” He told Vogue that, following the pink dress theme, he wanted to “keep her hair very soft and sweet.” Her hair had that same silky texture with volume at the bottom, “and swirling all the way to the top like a sundae,” he said. Feminine film noir characters also inspired the look.
Photo: Dimitris Giannetos
Gigi’s Wiederhoeft dress from the spring 2026 collection.
Photo: Daniele Oberrauch / Gorunway.com
Jackson Wiederhoeft’s namesake brand is known for its sculptural corsetry—winning over modern, romantic brides with its dedication to craftsmanship and fresh, elevated takes on classic eveningwear.
Taylor Swift appears with Seth Meyers in the brand’s Julie corset and skirt.
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At the iHeartRadio Awards wearing a custom Wiederhoeft look.
Frazer Harrison/Getty Images
Taylor Swift and stylist Joseph Cassell are also big fans of the brand. For an appearance with Seth Meyers earlier this year, Swift wore the house’s Julie lace-up corset and mini skirt, featuring custom carnations and cherubs jacquard from their fall 2025 capsule collection. In March, she attended the iHeartRadio Music Awards in a custom Wiederhoeft look: a mint-toned embellished corset with cascading beadwork and a matching skirt.
Photo: Dimitris Giannetos
Many expected Gigi Hadid to be one of Swift’s bridesmaids, but reports say Swift chose her brother Austin Swift as her “man of honor” instead. Still, Hadid followed the same style colors as other guests to keep a bridesmaid-like theme: Lena Dunham wore a striking magenta dress, while Camila Cabello chose a scarlet red Zimmerman look. Texture and embellishment were also key themes of the evening—from Zoë Kravitz’s metallic embellished mini-dress to Karlie Kloss’s sleek gold chrome gown.
Hadid was also joined by her long-term boyfriend of almost three years, Bradley Cooper—though it hasn’t been reported whether Hadid’s daughter Khai was there. Cooper wore a classic, dapper black tuxedo.
See more of all the celebrity guests at the Swift-Kelce wedding here.
Frequently Asked Questions
Here is a list of FAQs about Gigi Hadids wedding guest look featuring a designer favored by Taylor Swift and a hairstyle called soft serve hair
BeginnerLevel Questions
Q Who is Gigi Hadid
A Shes a famous American model and a close friend of Taylor Swift
Q What is soft serve hair
A Its a hairstyle that looks like a softserve ice cream cone Its a high twisted bun with a pointy swirled top
Q Which designer did Gigi wear that Taylor Swift likes
A She wore a dress by Area Taylor Swift has worn Areas crystalcovered pieces many times on stage and at events
Q What did the outfit look like
A It was a short black strapless dress covered in sparkly crystals She paired it with black heels and the soft serve bun
Q Was this for a specific wedding
A Yes it was for the wedding of model Lily Aldridges brother in France
Advanced StyleFocused Questions
Q Why is the soft serve hair bun different from a regular messy bun
A Its much more structured Instead of being loose and wavy its twisted tightly into a tall conical shape that mimics the exact swirl of ice cream Its sleek and polished
Q How do you get the soft serve point at the top of the bun
A You dont tuck the ends of your hair under Instead you twist the ponytail into a tight coil then wrap it around itself to form a cone leaving the very tip of the twist sticking out at the top
Q Is Area really Taylor Swifts favorite designer
A Shes one of their biggest fans Taylor has worn Area for the Eras Tour the Midnights album release and several red carpets Gigi wearing Area is a subtle nod to their friendship
Q Whats the best hair texture for the soft serve style
A It works best on clean slightly grippy hair Secondday hair or hair with a little dry shampoo gives it the texture needed to stay in a tight swirl without slipping