Fragrance, like most things in beauty, is deeply personal. The scents we’re drawn to—and what we find appealing about them—can vary a lot from person to person. I’ve always loved woody, earthy, and even floral fragrances, but fruity perfumes took me a while to appreciate. I didn’t realize how versatile they could be. Like fruit itself, these scents can be tart, crisp, bitter, juicy, sweet, or a mix of all five. While floral notes have long been praised for their flexibility, fruit can be just as complex when handled by the right perfumer.
Earlier this year, Nordstrom’s beauty director, Autumne West, highlighted fruity notes as a fragrance trend to watch for 2026, predicting they’d become more popular than ever. She says the shift comes from perfumers reworking fruity notes beyond their usual sugary reputation. “These aren’t the nostalgic body sprays many of us grew up with—they’re inviting, sensual blends that feel intentional and mature,” West said. “There’s a tension between juicy brightness and depth and warmth that makes these fragrances incredibly compelling.”
Vogue’s Favorite Fruity Perfumes
– Best Berry Floral: Dior La Collection Privee Rouge Trafalgar Eau de Parfum, $231
– Best Tart & Woody: Jo Malone London Blackberry & Bay Cologne, $175
– Best Fresh & Green: Guerlain Vétiver Fauve Eau de Parfum, $445
– Best Fruity & Crisp: Ex Nihilo Blue Talisman Eau de Parfum, $265
– Best Floral, Fruity, & Earthy: U Beauty Proem Eau de Parfum, $198
– Best Unique: Liis Flower Glyph Eau de Parfum, $175
Now, seven months into the year, the trend is clear—fruity fragrance launches have dominated, from YSL Beauty’s latest version of Libre with a juicy raspberry twist to Parfums de Marly’s new Athénaïs, a sparkling citrine. There’s been plenty more since, like Tom Ford’s Figue Erotique and Liis’s Flower Glyph. Those four scents alone show the range of fruit-based fragrances, from moody and sexy to floral, bright, spicy, and beyond. I’ve found my own fruity niche in fig and plum notes—arguably the more mysterious options among fruits.
Below, we’ve rounded up a diverse selection of the best fruity perfumes, each with its own take, along with expert picks. Oh, and fun fact: many of these launched just this year!
In This Story
How We Tested
Meet the Expert
Best Berry Floral: Dior La Collection Privée Rouge Trafalgar Eau De Parfum
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Dior La Collection Privée Rouge Trafalgar, $231, DIOR
Why We Love It: Dior’s Rouge Trafalgar features not one, not two, but six different fruit notes. Despite the abundance of berries, the fragrance never veers into the medicinal territory that cherry can sometimes have. Instead, raspberry and strawberry add a touch of sweetness to the tart fruit blend, giving it a fizzy, almost soda-like quality, like a berry-flavored soft drink. As it settles on the skin, patchouli and musk emerge, adding depth and keeping the composition from becoming overly sweet.
Key Notes: Raspberry, strawberry, cherry, mandarin, blackcurrant leaf, grapefruit, patchouli, musk
This Smells Like: A tangy, fruity, and fizzy cocktail.
Best Citrus Floral: Parfums de Marly Athénaïs Eau De Parfum
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Parfums de Marly Athénaïs Eau de Parfum, $410, NORDSTROM
Why We Love It: Named after Françoise-Athénaïs de Montespan, a close confidante of Louis XIV, Parfums de Marly’s latest fragrance is bright, summery, and warm. On the first spritz, it bursts with luminous neroli and citrus before settling into an airy mix of white florals. While the house’s beloved Valaya leans crisp and fresh, Athénaïs feels more sun-soaked and soft, like a summer getaway. As it wears, the initial brightness fades into a subtle powdery finish that gives the fragrance its most delicate quality.
Key Notes: Neroli, bergamot, yuzu, orange blossom, jasmine, tonka bean, vanilla
This Smells Like: A bowl of freshly sliced fruit on a warm summer day.
Best FruFresh & Green: Guerlain Vétiver Fauve
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Guerlain Vétiver Fauve Eau de Parfum — $445
Why We Love It: Sure, there are fig, pineapple, and lime notes in Guerlain’s Vétiver Fauve, but when paired with cypriol and vetiver—two grassy plants—this fragrance takes on a whole new green character. It’s less like a fruity cocktail and more like damp leaves in a tropical rainforest. This is a great pick for someone who loves earthy, green scents and wants to try something with a fruity twist.
Key Notes: Fig, pineapple, lime accord, cypriol, vetiver
This Smells Like: Glamping in the Amazon rainforest.
Best Tart & Woody: Jo Malone London Blackberry & Bay Cologne
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Jo Malone Blackberry & Bay Cologne — $175
Why We Love It: Minimalists don’t have to worry about going overboard with any Jo Malone London cologne—the name tells you exactly what you’re getting. That’s true for Blackberry & Bay (yes, as in bay leaves), which gives off a more autumnal fruity scent. The blackberry adds tartness, while bay leaves and cedarwood bring an earthy, woodsy feel. It sits close to the skin, so it whispers rather than shouts.
Key Notes: Blackberry, bay leaves, cedarwood
This Smells Like: Blackberries just picked from the forest.
Best Milky: Miu Miu Fleur de Lait Eau de Parfum
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Miu Miu Fleur de Lait Eau de Parfum — $172
Why We Love It: You might have seen Miu Miu’s playful mailer for Fleur de Lait on TikTok—or even received one yourself. It came with a realistic-looking (but fake) ice cream and a matching metal scooper. The catch? You scoop to reveal the perfume! It’s a perfect visual for what this scent smells like: a mango-flavored treat. It’s fruity and milky in equal measure, with subtle osmanthus balancing things out so it doesn’t become a full-on dessert scent. In fact, West called it “invigorating, a little playful, and undeniably polished.”
Key Notes: Mango accord, osmanthus, coconut milk
This Smells Like: Two scoops of gelato—one mango, one coconut.
Best Sultry: Tom Ford Figue Érotique Eau de Parfum
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Tom Ford Figue Érotique Eau de Parfum — $405
Why We Love It: Figue Érotique lives up to its bold name with a fragrance that feels just as indulgent. Juicy fig and bright citrus open things up, while brown sugar and licorice add a darker, warmer edge. There’s a rich, decadent quality here that brings to mind the jewel-toned velvet hip-huggers from Tom Ford’s iconic 1995 debut collection for Gucci. It’s a natural fit for anyone who loves deep, fruit-forward scents. Plus, it lasts a long time.
Editor’s Experience: “Dare I say this is my new favorite Tom Ford perfume? I reach for it when I can’t decide what vibe I want. I like that it leads with fresh, fruity notes without being too sweet or too earthy. Instead, the muscovado comes through for a cozy finish.” —Kiana Murden, beauty editor, shopping
Key Notes: Kadota fig accord, vert de bergamote, muscovado accord, fig leaf accord, ylang-ylang absolute, vetiver essence
This Smells Like: The scent of 90s-era Gucci, with Tom Ford at the helm.
Best Fruity & Crisp: Ex Nihilo Blue Talisman Eau de Parfum
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Ex Nihilo Blue Talisman Eau de Parfum — $245
Why We Love It: Just when you think you’ve figured out Blue Talisman, it shifts into something completely different. At first sniff, crisp pear, orange, and bergamot take the lead, with ginger adding extra zest. Even with georgywood and akigalawood in the mix, this perfume feels fresh rather than woodsy. Meanwhile, ambroxan brings a creamy smoothness.
Key Notes: Bergamot, ginger, mandarin orange, pear, orange blossom, georgywood, akigalawood, musk, amber
This Smells Like: Pear and crème fraîche.
Best Floral, Fruity, & Earthy: U Beauty Proem
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PROEM Eau DePerfume $198 $158 (20% off) BLUEMERCURY
Why We Love It: That’s right—prestige skincare brand U Beauty makes fragrance too. Their first scent came out just last year, and even though the bottle is minimalist, the perfume itself is anything but simple. In fact, it has twelve specific notes, all chosen by master perfumer and fragrance expert Jérôme Epinette, covering a mix of floral, fruity, and earthy tones. “This fragrance is a journey, and not a boring one,” Epinette told Vogue, explaining that the scent is meant to capture the beauty of a day.
Editor’s Experience: “I never expected to love Proem as much as I do, but as a longtime fan of U Beauty’s skincare, I should’ve known Tina Chen Craig’s vision would win me over. This was one of the first fruity scents that grabbed my attention, though I wouldn’t really call it fruity. Its sweetness and floral notes create a liveliness that’s hard to pin down into any one category.” —K.M.
Key Notes: Chinese Magnolia, Centifolia Rose, Jasmine, Lychee, Rhubarb, Pistachio, Vetiver, Peppercorn, Cedarwood
This Smells Like: A multi-talented scent that’s clean yet layered.
Best Juicy and Herbal: Amouage Love Hibiscus Eau de Parfum
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Amouage
Love Hibiscus Eau de Parfum
$395 NORDSTROM
Why We Love It: According to West, Amouage’s latest release is an elevated and surprising fruity floral. To start, the scent opens with ripe passionfruit. Yes, there’s salted caramel in there, but it’s balanced with frankincense, sandalwood, and cypriol so it doesn’t turn into a sugary dessert. As it develops, the dry down settles into a sweeter, licorice-like note, similar to sipping an herbal tea.
Key Notes: Salted caramel, passion fruit, bergamot, hibiscus, orris, frankincense, sandalwood, cypriol, vanilla.
This Smells Like: A super juicy hibiscus herbal tea.
Best Spicy & Fruity: Vilhelm Parfumerie Mango Skin
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Vilhelm Parfumerie
Mango Skin
$275 BLUEMERCURY
$295 AMAZON
Why We Love It: Fragrance Foundation president Linda Levy once predicted that mango scents would be huge in the summer, and she was spot on. Vilhelm Parfumerie, though, was ahead of the game when Mango Skin launched in 2018. Picture ripe, juicy mango and blackberry, with a hint of cracked black pepper—those are the main three notes. To add to the already delicious mix, patchouli and subtle white florals bring extra depth.
Editor’s Experience: “Mango Skin and I met in summer 2022, while I was wandering through Liberty (the famous London department store, known for its mock-Tudor exterior). One of the fragrance counter staff suggested I step out of my usual musk-and-moody comfort zone and try a spicy take on a fruity scent. Its sweetness is fresh, like sliced fruit, rather than overly sugary or fake; plus, the blend of pepper and patchouli gives it a more mature edge.” —Conçetta Ciarlo, beauty shopping writer
Key Notes: Blackberry, mango, black pepper, wild orris, black lotus, jasmine, patchouli, vanilla, pink sugar
This Smells Like: Slices of super juicy mango, sprinkled with tajin and black pepper.
Best Unique: Liis Flower Glyph
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Liis
Flower Glyph Eau de Parfum
$175 LIIS
$175 REVOLVE
Why We Love It: Liis fits West’s description of niche fragrance brands that focus on storytelling. Flower Glyph is one of the most unique fruit scents you’ll find, with ink as its main note, giving it a sharp, edgy feel. That sharpness is softened by plums and blueberries, with a touch of honeysuckle and jasmine. Pollen is another ingredient that adds an unexpected earthy yet powdery layer to the mix.
Editor’s Experience: “I’m a big fan of fragrance TikTok, and I’ve seen lots of first reaction videos to Flower Glyph; yet, I disagree with almost all of them. I’ve seen this scent called everything from a gourmand (totally off!) to clean (huh?). I know, as I said before, fragrance is subjective. I think this perfume doesn’t get enough credit for its surprising spiciness, despiteThere’s no spice at all—like the sharp kick of cayenne pepper, which I think partly comes from that unique ink-and-paper smell. None of the fruit or floral notes are strong enough to make it sweet, though the pollen adds a nice earthy touch. Overall, I’ve never come across anything quite like it.” —C.C.
Key Notes: Ink, blueberry, honeysuckle, mirabelle plums, jasmine sambac, pollen
This Smells Like: Fresh fruit drizzled with honey and a sprinkle of cayenne pepper.
Best Jammy & Tart: Régime des Fleurs Crushed Fruits
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Régime des Fleurs
Crushed Fruits Eau de Parfum
$275
Why We Love It: If there’s one thing you can count on with Régime des Fleurs founder and self-taught perfumer Alia Raza, it’s that her blends are always complex and surprising. Beyond a ripe mix of plum, raspberry, peach, and pineapple (yum!), other notes keep this from being just another fruity scent. Moroccan orris butter gives it a light, powdery feel, while bitter orange tree wood and amber add a tart edge. This isn’t artificial fruit—it’s more like homemade jam.
Key Notes: Plum flesh, raspberry seed, peach skin, cognac grape oil, Moroccan orris butter, jasmine sambac absolute, rose hips, bitter orange tree wood, pineapple husk, amber
This Smells Like: Making your own jam from scratch at home.
Best Berry: YSL Beauty Libre Berry Crush Eau de Parfum
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YSL Beauty
Libre Berry Crush Eau de Parfum
$180
Why We Love It: YSL Beauty’s Libre Berry Twist is noticeably more tart and, as you might guess, fruitier than the original EDP. While raspberry bursts forward with the first spray, French lavender and Moroccan orange blossom (a staple in the Libre line) keep it grounded, leading into a Madagascar vanilla base. Plus, the scent lasts a long time, clinging to clothes and leaving a trail wherever you go.
Editor’s Experience: “Having just launched this NYFW, Libre Berry Crush debuted at a super sexy, dimly lit party draped in red velvet. Where was I at the party? Near the giant centerpiece covered in raspberries, of course. On the first spray, you’ll notice this version feels moodier and more nostalgic—like something your cool teen sister would wear in the 2010s when trying to seem grown-up.” —C.C.
Key Notes: Raspberry accord, coconut accord, orange blossom, lavender, vanilla
This Smells Like: A heavy pour of raspberry liqueur.
Best Fruity Vanilla: Carolina Herrera La Bomba Eau de Parfum
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Carolina Herrera
La Bomba Eau de Parfum
$138
Why We Love It: By now, you probably know Carolina Herrera is known for their very bold, ultra-feminine bottles. No, this isn’t a stiletto—it’s a butterfly! You might expect the scent to be whimsical and floral, but it’s actually quite addictive. Dragonfruit nectar is the standout note that bursts in, then settles into a syrupy vanilla with hints of peony.
Key Notes: Dragon fruit, peony, vanilla
This Smells Like: A frozen cocktail on a tropical beach.
Everything You Need to Know
How We Tested
When we test and review a product, we take a well-rounded approach to give you solid recommendations. First, we tap into Vogue’s vast network of experts—fragrance specialists—to get professional insight on the standout products in the industry, ones they’d actually use on their clients. We combine their expertise with our editorial best practices to create the thoughtful lists you see on our site.
For fruity perfumes, we picked the best based on these traits: notes, projection, and wear-time. To do this, we paired our own hands-on tests of each formula with expert guidance and reviewer feedback to decide which ones we’d recommend to you.
Meet The Expert
Autumne West is the beauty director at Nordstrom.
Frequently Asked Questions
Here is a list of FAQs about modern fruity perfumes written in a natural helpful tone
1 What exactly is a fruity perfume
Its a fragrance where the main stars are fruit noteslike berries citrus apple peach or tropical fruits They can be sweet tart or juicy and are usually blended with other notes like florals woods or musk to make them more complex
2 I remember fruity perfumes smelling very synthetic and childish What changed
Youre right the old ones were often flat and sugary Todays perfumers use higherquality ingredients and clever blending They now mix the fruit with sophisticated bases like amber leather or cedar so the fruit smells ripe and juicy rather than like candy
3 Are fruity perfumes only for summer
Not at all While light citrusy fruits are great for summer many modern fruity perfumes use darker fruits like blackcurrant plum or fig These pair beautifully with spices or woods making them perfect for fall and even winter evenings
4 How are fruity scents different from gourmand scents
Fruity scents smell like actual fruit Gourmand scents smell like desserts A perfume can be bothlike a strawberry shortcake scentbut a pure fruity fragrance is more about the fresh fruit itself not the baked good
5 I want to try a fruity perfume but I hate sweet ones Is there hope for me
Absolutely Look for green or tart fruits like green apple sour cherry or grapefruit Also check the base notes If the perfume has a woody musky or earthy base it will cut the sweetness significantly and feel more unisex and elegant
6 What are some classic examples of elevated fruity perfumes
A few great examples include Diptyque Philosykos Byredo Pulp Jo Malone Nectarine Blossom Honey and Tom Ford Bitter Peach