Ready to refresh your collection of stylish everyday staples? Frame, the LA brand started by Jens Grede and Erik Torstensson in 2012, has just launched a new collaboration to help you do exactly that. Model, influencer, and TV personality Amelia Gray has teamed up with the beloved label for a 16-piece capsule of denim and ready-to-wear pieces inspired by her signature edgy, effortless street style.
Gray shared with Vogue, “It’s really important to me to stay true to myself and keep my independence. If my name is on something, I want to be completely invested in it and for it to reflect who I am. This collaboration does that.”
Denim is at the heart of the collection. Staying true to Frame’s aesthetic, the pieces range from relaxed, baggy fits that channel that off-duty supermodel vibe to sleeker, minimalist styles that work for any occasion. Gray said, “I was really particular about the washes—I went through my whole denim collection and asked, ‘What’s missing? What do I love? What do I wish I had?’ It was so fun to design these because I was designing them for myself.”
The collection includes three key silhouettes, each in carefully chosen washes: The Gray, a mid-rise style that lengthens the legs and flatters the waist; The Detour, a loose, low-rise cut for the effortlessly cool; and The Jort, a ’90s-inspired skater short that hits just above the knee.
One of Gray’s favorite items is a big, oversized faux fur coat that reminds her of life in New York City. “A statement fur elevates any outfit. You can wear it at night or to spice up a simple look when you’re feeling lazy. Sometimes, all you need is that one standout coat.” And standout it is—the Amelia coat is made from faux shearling, offering cozy warmth with a modern shape, perfect for winter. Another favorite is the Nightcap bomber jacket, a sporty, lightweight layer inspired by vintage pieces from her own closet.
What else is in the collection? Unisex baggy jeans that can be paired with ballet flats or shared between partners; matching checkered mini skirt sets; a studded belt; and ultra-wearable cotton tunics and tanks that can be worn alone or layered. Gray added, “It feels like I’m opening up my closet to everyone, which is really exciting. I can’t wait to see how people react and style the pieces. There’s truly something for everyone.”
The campaign was photographed by Chris Colls in New York and styled by Gray’s longtime creative partner, Mel Ottenberg. The collection will be available at Frame stores, on frame-store.com, and at The Webster, with prices ranging from $128 to $1,998. Shop it exclusively on Vogue 24 hours before the official launch.
Shop Amelia Gray’s Frame collaboration below:
– The Amelia coat – $1,298
– The Detour jeans – $248
– The Gray jeans – $198
– The Smoke bomber – $998
– The Checkmate top – $298
– The Checkmate skirt – $298
– The Nightcap bomber – $1,998
– The Gray jeans – $198
– The Getaway top – $348
– The Getaway skirt – $348
– The Ghost tank – $128
– The Ghost tee – $148
– The Ghost tunic – $198
– The Stud belt – $178
Frequently Asked Questions
Of course Here is a list of helpful and concise FAQs about Amelia Grays exclusive frame collaboration with Vogue
General Information
1 What is this collaboration
Its a limitedtime collection of eyewear frames designed by model Amelia Gray in partnership with Vogue available for only 24 hours
2 Who is Amelia Gray
Amelia Gray is a wellknown fashion model This collaboration features her personal style and design input
3 Where can I shop the collection
The collection will be available for purchase directly on Vogues website or a dedicated microsite they promote
4 When exactly does the 24hour sale start and end
The start and end times will be clearly listed on the official announcement Be sure to check so you dont miss it
Purchasing Availability
5 Why is it only available for 24 hours
The short window creates an exclusive dropstyle event making the frames a limitededition collectors item
6 What styles of frames are available
The collection typically includes a curated selection such as cateye oversized or classic acetate frames all reflecting Amelias aesthetic
7 Are these frames prescriptionready
Yes they are optical frames You can purchase them to be fitted with your prescription lenses by an optician
8 Are they just sunglasses
They are primarily offered as optical frames but you can often have tinted or sunglass lenses put in after purchase
9 What is the price range
While final prices are set at launch expect a premium price point similar to other highend designer collaborations
10 What sizes are available
The available sizes will be listed on the product pages Check the detailed measurements for the best fit
Practical Tips Potential Issues
11 How can I ensure I get a pair before they sell out
Sign up for notifications from Vogue have your payment information saved and be online right as the sale begins
12 What if the website crashes due to high traffic
This is a common issue with highdemand drops Keep refreshing the page and try accessing the site from a desktop and your mobile device
13 What is the return policy
Given the limited nature these items are likely final