Some people love to indulge in every step of their hair care routine, while others prefer to be selective with their products to save money. Take shampoo and conditioner—while luxury options can be pricey, you can find quality formulas at every budget. The best drugstore shampoos prove this, offering hydration, shine, and repair for under $15.
### Vogue’s Favorite Drugstore Shampoos
Best Overall
[Pantene Pro-V Daily Moisture Renewal Shampoo](#)
$15 | [AMAZON](#)
Best Clarifying
[Odele Clarifying Sulfate-Free Shampoo](#)
$12 | [AMAZON](#)
Best for Dry Hair
[L’Oréal Elvive Hyaluron Plump Hydrating Shampoo](#)
$6 ($4, 33% off) | [AMAZON](#)
Like laundry detergent, many people stick with the drugstore shampoos they’ve used for years. While classic brands remain popular, formulas have improved significantly—gentler ingredients, better performance, and more options for different hair types. Below, Vogue’s picks for the nine best drugstore shampoos in 2025, chosen by hairstylists and editors.
### In This Story
– Are drugstore shampoos as good as expensive ones?
– What do hairstylists think of drugstore shampoos?
– What to look for in a drugstore shampoo
### Best Overall: Pantene Pro-V Daily Moisture Renewal Shampoo
$15 | [AMAZON](#)
Why We Love It: If you grew up with Pantene, you’ll be glad to know its Pro-V shampoo is still a favorite. The formula, enriched with panthenol (vitamin B5), softens and hydrates without weighing hair down. Celebrity hairstylist Marc Ballance recommends it for dryness or heat damage.
Key Ingredients: Panthenol, antioxidants
Best For: Dry hair, heat damage
Scent: Wild berries, fresh floral, creamy vanilla
Size: 12.6 fl oz
### Best Clarifying: Odele Clarifying Sulfate-Free Shampoo
$12 | [AMAZON](#)
Why We Love It: Celebrity stylist Sophie Rose Gutterman calls this a must-have for removing buildup from dry shampoos and styling products. It cleanses thoroughly without stripping color or natural oils.
Key Ingredients: Sodium C14-16 olefin sulfonate, cocamidopropyl hydroxysultaine
Best For: Clarifying
Scent: Natural mossy scent
Size: 13 fl oz
### Best for Dry Hair: L’Oréal Elvive Hyaluron Plump Hydrating Shampoo
$6 ($4, 33% off) | [AMAZON](#)
Why We Love It: Hair colorist Natalie Rotger recommends this sulfate-free, color-safe shampoo for dry, treated hair. Lightweight yet deeply hydrating, it’s a steal under $10.
Key Ingredients: Citric acid, bond repair complex
Best For: Dry, color-treated hair
Scent: White rose, lemon zest, citrus
Size: 6.8 fl oz
### Best for Damaged Hair: Dove Intensive Repair Shampoo
$9 | [AMAZON](#)
Why We Love It: Ballance recommends this for hair that’s been through color damage, bleach, or heat styling. It repairs without weighing hair down.
Key Ingredients: Keratin, nourishing oils
Best For: Damaged hair
Scent: Light, fresh
Size: 12 ozHere’s a natural, fluent rewrite of your text while keeping the meaning intact:
Best for Damage Repair: Garnier Fructis Grow Strong Shampoo
$10 at Amazon
Why we love it: This budget-friendly shampoo helps repair brittle hair thanks to its Bio-Protein Care technology and glutamic amino serum. At under $10, it’s a steal.
Key Ingredients: Glutamic amino serum, bio protein care
Best For: Damaged, brittle hair
Scent: None listed
Size: 28 fl oz
—
Best for Frequent Washing: Native Coconut & Vanilla Shampoo
$20 at Amazon
Why we love it: Native, a favorite drugstore brand, expanded into hair care in 2021, and their Coconut & Vanilla shampoo is a standout. It uses cocamidopropyl betaine, a gentle coconut-derived cleanser, making it sulfate-free, lightweight, and ideal for regular use.
Key Ingredients: Coconut oil, cocamidopropyl betaine, citric acid
Best For: Dry, damaged hair
Scent: Coconut, vanilla
Size: 16.5 fl oz
—
Best with Keratin: Kristin Ess The One Signature Shampoo
$12 at Amazon
Why we love it: Kristin Ess delivers salon-quality results at an affordable price. This shampoo contains hydrolyzed keratin for smooth, strong hair without a plastic-like feel. Its pear, sandalwood, and magnolia scent is a bonus.
Key Ingredients: Keratin, avocado oil
Best For: Dry hair
Scent: Pear, sandalwood, magnolia
Size: 10 fl oz
—
Best Hydrating: OGX Nourishing + Coconut Milk Shampoo
$9 ($6 on sale) at Amazon
Why we love it: A nostalgic favorite, this shampoo hydrates with coconut milk and oil. While great for healthy or virgin hair, its proteins also help strengthen strands over time.
Key Ingredients: Coconut milk, coconut oil, hydrolyzed milk protein
Best For: Dry hair
Scent: Coconut, shea butter, white peach
Size: 13 fl oz
—
Best Volumizing: Monday Haircare Volume Shampoo
$7 at Amazon
Why we love it: Unlike most volumizing shampoos that dry hair out, this one uses collagen, shea butter, and lightweight oils to add body without stripping moisture. Plus, it’s cruelty-free and dermatologist-tested.
Key Ingredients: Hydrolyzed collagen, coconut oil, shea butter, macadamia oil
Best For: Thin hair, volume
Scent: Floral, fruity
Size: 12 fl oz
—
Best for Curly Hair: SheaMoisture Strengthen & Restore Shampoo
$11 ($10 on sale) at Amazon
Why we love it: Made with Jamaican black castor oil and shea butter, this sulfate-free shampoo hydrates and promotes growth for curly, kinky, or damaged hair. It’s slightly heavy for fine hair but great for frizz and buildup.
Key Ingredients: Jamaican black castor oil, shea butter
Best For: Curly, damaged, or oily hair
Scent: Not listed
Size: 13 fl oz
Let me know if you’d like any further refinements!Trade Shea Butter & Peppermint Shampoo
Best for: Damaged hair
Scent: Peppermint
Size: 13 oz
### Are Drugstore Shampoos as Good as Expensive Ones?
Experts say drugstore shampoos can still be effective, but they often don’t perform at the same level as salon-grade options. “Drugstore shampoos may contain similar ingredients to high-end ones, but in smaller amounts and often diluted with less effective fillers,” explains Rotger. Gutterman adds, “While I don’t usually recommend drugstore products, there are a few exceptions worth trying.” Ultimately, the best shampoo is the one that works for your hair and helps you achieve your goals.
### What Do Hairstylists Think of Drugstore Shampoos?
“I’m not against drugstore shampoos, but it depends on your hair’s needs,” says Rotger. If your hair is color-treated, you have a sensitive scalp, or you’re dealing with hair loss, a salon shampoo might be a better choice.
Expensive doesn’t always mean better, but salon shampoos often use higher-quality ingredients tailored to specific concerns and are less likely to irritate. Many drugstore shampoos contain sulfates, which can dry out hair, cause buildup, or strip color. Look for sulfate-free options to avoid these issues.
Silicones are another debated ingredient. “They’re not as bad as people think—they can actually benefit some hair types,” says Rotger. There’s no perfect shampoo for everyone, but if you invest in professional hair color, a higher-end shampoo can help maintain it longer.
### What to Look for in a Drugstore Shampoo
Rotger suggests keeping ingredient lists simple: “Too many sodium derivatives, alcohols, or fragrances near the top can be red flags.” Opt for sulfate-free formulas to reduce dryness, irritation, and color fading.
Gutterman notes that not all alcohols are bad—it depends on the product. “Alcohol in hairspray is fine, but in a leave-in conditioner? Not ideal.” Check where alcohol appears on the ingredient list to gauge how much is included and whether it could cause damage over time.
### Meet the Experts
– Marc Ballance – Celebrity hairstylist (clients include Nick Jonas, Sam Claflin, and Maisie Peters).
– Sophie Rose Gutterman – Celebrity hairstylist (clients include Gwyneth Paltrow, Karlie Kloss, and Victoria Justice).
– Natalie Rotger – Hair colorist at Jenna Perry Hair Studio in New York City.