Frame was founded in Los Angeles in 2012 by Erik Torstensson and Jens Grede, starting with a focus on handcrafted denim. What began as a jeans brand quickly became a modern phenomenon, gaining early popularity through collaborations with supermodels and creatives like Karlie Kloss (2014), Inez & Vinoodh (2015), and Lara Stone (2016).

### A Guide to Frame’s Best-Selling Denim:
– Le Sleek Straight – $258
– Le Slim Palazzo – $268
– The Bubble – $298
– The Arrow – $268
– The Vertical – $288
– The Lax – $288
– Le High Skinny – $228
– The Reboot Crop – $268

Photos: Getty Images

Since then, Frame has expanded into luxury ready-to-wear, including cashmere, leather, and outerwear, along with accessories. The brand continues to make waves with high-profile partnerships—like the Frame x Ritz Paris collaboration—and standout campaigns, such as Sienna Miller’s recent shoot. Known for its timeless, easy-to-wear denim, Frame offers everything from straight-leg to palazzo and skinny jeans. Below, explore their most iconic styles.

### Le Sleek Straight
A fan favorite, these high-rise jeans are made from super-stretch denim for a soft, comfortable fit. The ankle-length cut pairs effortlessly with flats, boots, or any wardrobe staple, offering a polished yet relaxed look you’ll reach for again and again.

Price: $258

### Le Slim Palazzo
Designed for comfort, these wide-leg jeans have been a Frame staple for years. The high-waisted fit hugs the hips before gently flaring out, crafted from a stretchy cotton-modal blend. Perfect for the office with a blouse or weekend errands with a cozy sweater—they’re even travel-friendly.

Price: $268

### The Bubble
Frame’s take on the barrel-leg trend, these jeans feature an exaggerated, voluminous silhouette with a cuffed hem (which can be unfolded if preferred). The high rise makes them ideal for tucking in tees or button-downs, instantly elevating your everyday denim.

Price: $298

### The Arrow
Bootcut jeans are back, and The Arrow nails the look. Made from structured stretch denim, they blend vintage appeal with modern comfort. The slight flare below the knee and full-length inseam make them flattering, with a petite-friendly option available in the Pixie line.

Price: $268

### The Vertical
For those who prefer rigid denim, The Vertical offers a relaxed, high-rise fit with a longer inseam—worn by Sienna Miller in her campaign. Made from regenerative denim, they’re an off-duty essential, perfect with a leather jacket and sneakers or a simple tank and slides.

Price: $288

### The Lax
Inspired by L.A.’s laid-back style, these wide-leg flares are crafted from rigid denim with a frayed hem for vintage charm. A timeless staple, they never go out of fashion—effortlessly cool for any occasion.

Price: $288Dress them up or down. Available in true blue, light wash, and white, pair them with a striped tee or a crisp blouse for effortless style.

Frame The Lax Jeans
$288

Frame Le High Skinny Jeans
The skinny jean is making a comeback, but Frame’s Le High Skinny has always been a favorite, no matter the trend. With a mid-rise fit and sleek stovepipe legs that hit at the ankle, these stretch denim jeans hug your curves perfectly. Wear them with knee-high boots, ballet flats, or any of your go-to shoes.
$228 (originally $208)

Frame The Reboot Crop Jeans
A cropped bootcut is a must-have for denim lovers. Made from Frame’s ultra-stretchy denim, these jeans are designed for comfort and versatility. They work year-round—style them with sandals in summer, boots in fall and winter, or loafers and flats anytime in between.
$268