It’s the first week of November, and Bobbi Brown is already sporting her festive manicure. “I get really excited for the holidays,” the Jones Road founder shares over Zoom, showing off her hands. “I always go for short red nails, and Jones Road makes my favorite shade, Poppy. It’s perfect for parties and makes me look polished.”
Speaking of easy ways to look polished, Jones Road’s 2025 Holiday collection includes five trios that make seasonal glam as simple as one, two, three.
The Jones Road Holiday Collection
– The Everyday Bronze – Jones Road The Pinky Bronze Kit – $90 $66 (27% off)
– The Festive Set – Jones Road The Party Kit – $84 $62 (26% off)
– The Lip Trio – Jones Road The Mini Lip Kit – $44 $38 (14% off)
Launched today, these kits feature everything from taupe eyeshadow to espresso eyeliner and the brand’s classic Miracle Balms in new winter shades. The gift sets reflect Brown’s idea of modern holiday makeup—easy to apply but still feeling “a little special.” And what does that look like?
“To me, special means choosing espresso eyeliner instead of brown, or going bold with black,” Brown says with a laugh. “I’ll play with a bit more color, but nothing too wild—it has to be wearable.”
Brown’s preference for subtle, enhanced makeup highlights her overall approach to holiday glam. “When you show up at a party, I don’t want people to notice your makeup first,” she explains. “I want them to say, ‘You look really great.'”
Here’s a breakdown of all five Jones Road holiday kits to help you find the ones that make you feel fantastic and ready to celebrate. While you’re shopping, consider picking up a set or two for gifts—available until December 31 or while supplies last, they’re sure to sell out quickly.
The Everyday Bronze: The Pinky Bronze Kit
$90 $66 (27% off)
Why We Love It: Pinky Bronze is a beloved shade at Jones Road—pinkish, brownish, and subtly shimmery. It gives any skin tone a natural-looking glow. “I’m excited about this kit because Pinky Bronze is one of our top-selling Miracle Balm shades and suits so many skin tones,” Brown says. Inspired by its popularity, the set includes an eyeshadow, bronzer, and plumping lip gloss in this shade. The special metallic packaging adds a festive, gift-ready touch.
What’s Featured: Limited-edition Just a Sec eyeshadow, The Bronzer, and Cool Gloss in Pinky Bronze.
The Festive Set: The Party Kit
$84 $62 (26% off)
Why We Love It: Available in two color options, The Party Kit includes Jones Road’s new Eyeshadow Sticks in taupe or brown, a gel eyeliner in espresso, and a mini Miracle Balm in Party or Rouge. Brown describes Party as “pinky, sparkly, and gorgeous,” while Rouge is a deeper, plum-like shade. She typically recommends Rouge for deeper skin tones and Party for lighter ones, but notes, “A lot of my fair-skinned friends love Rouge too—you can use it as a sheer stain on cheeks or lips.” Together, these products create a holiday look that’s easy to apply, no expertise needed.
What’s Featured: Eyeshadow Stick in Cool Taupe or Cool Brown, Gel Liner in Espresso, Mini Miracle Balm in Party or Rouge.
The Lip Trio: The Mini Lip Kits
$44 $38 (14% off)
Why We Love It: Available in Mauve or Tawny Nude, each Mini Lip Kit includes a mini lip pencil, lipstick, and a plumping lip gloss in Pink Lilac—a sheer, shimmery, cool-toned shade.“Tawny Nude is for someone who prefers a lighter lip, while Mauve is for a medium lip,” says Brown. But whichever you choose, the key is subtlety. “These kits are almost the opposite of a bold lip statement,” she explains. “At parties, I personally love a strong eye, a brighter cheek, and a softer lip.” She especially recommends this approach for those who enjoy champagne or canapés: “With a lighter lip, you don’t have to worry as much about your lipstick when you eat or drink.”
What’s Included:
Mini Lip Pencil in Mauve or Tawny Nude
Mini Classic Lip in Mauve or Tawny Nude
Mini Cool Gloss in Pink Lilac
The Viral Blush: The Mini Miracle Balm Trio
Jones Road
The Mini Miracle Balm Trio
$60 $54 (10% off)
JONES ROAD
Why We Love It:
Miracle Balm was the first product Jones Road launched. It’s a multitasking, light-reflecting balm that can be used on lips, cheeks, eyelids, or anywhere you want a bit of glow. In the 2025 holiday kit, this hero product comes in special glass packaging with three new shades. Après is a cool mauve that Brown describes as “the color your cheeks turn after a cold day—that slight reddish flush.” She calls Noir a “deeper grape,” and Ballerina is “soft, sparkly, pink, and really fun.” Pro tip: Brown suggests layering Ballerina over Après or Noir as a highlighter. For those new to Miracle Balm, she advises, “Start with a little—you can always add more.”
What’s Included:
Miniature Miracle Balms in Après, Noir, and Ballerina
The Perfume Discovery: The Fragrance Trio
Jones Road
The Mini Fragrance Trio
$54 $48 (11% off)
JONES ROAD
Why We Love It:
As a child in the 1960s, Brown would watch her aunt Alice get ready to go out with her husband, Albert. Her new fragrance, En Route, brings back those memories of Alice at her vanity. With notes of aldehydes, ambrette seeds, jasmine, lily, rose, and tonka musk, the scent will officially launch in February 2026. But for those eager to try it early, a travel-sized preview is included in The Fragrance Trio. “It smells amazing,” Brown says of En Route. “When I designed it, I imagined wearing it to a party and having people say, ‘Wow, you smell great. Where are you off to?’” Another scent in the trio, Shower, lives up to its name with a clean, fresh aroma of sea spray, neroli, and orange blossom. The final scent, BKLYN, blends lemon, neroli, and sandalwood to capture the essence of casual confidence.
What’s Included:
Travel-sized bottles of Shower, BKLYN, and En Route
Frequently Asked Questions
Of course Here is a list of helpful and clear FAQs about the arrival of The Jones Road holiday kits
FAQs The Jones Road Holiday Kits Are Here
Beginner General Questions
1 What exactly are the Jones Road holiday kits
They are limitededition bundles that combine some of Jones Roads most popular products into special sets usually offered at a great value for the holiday season
2 Whats usually inside a holiday kit
It varies but kits often include a mix of their bestsellers like Miracle Balm Face Pencils The Best Eyeshadow and What The Foundation perfect for creating a quick effortless look
3 Are these kits a good deal
Yes The kits are priced lower than if you were to buy all the included products individually making them a great way to try multiple products or gift them
4 Are the holiday kits limited edition
Yes they are Once they sell out they are typically gone for good so its best to shop early if you see one you like
5 Where can I buy them
You can purchase them directly from the Jones Road website or at their physical stores
Usage Benefits
6 Im new to Jones Road Which kit is best for a beginner
Look for a kit labeled as a starter set or best of collection These usually include the core products that define the brands nomakeup makeup aesthetic
7 Can I use these kits if I have sensitive skin
Jones Road products are generally formulated to be clean and gentle However always check the ingredient list on the product pages for any specific allergens you need to avoid
8 Are the kits suitable for all skin types
Yes the kits are often curated to work for a range of skin typesdry oily combination and mature The versatility of products like Miracle Balm makes them easy to adapt
Common Problems Practical Tips
9 The kit I want is sold out Will it be restocked
Due to their limited nature restocks are not guaranteed Sign up for backinstock notifications on the product page and follow Jones Road on social media for any updates
10 Im unsure about my shade for a kit that includes foundation What should I do
Use the shade