### **Paraphrased Summary:**

The luggage market is booming, fueled by a post-pandemic travel surge, but signs suggest demand may be peaking. With low barriers to entry—thanks to overseas suppliers and easy e-commerce setups—countless new luggage brands have emerged, flooding the market with options. However, as competition intensifies, differentiation beyond just sleek branding and online storefronts will be crucial for success.

### **Trailer Paragraph:**

**”The Luggage Boom: Can New Brands Survive the Saturation?”**

Travel is back—big time. With a record 5 billion passengers expected to fly in 2025, luggage brands are racing to capitalize on the demand. But as the market becomes oversaturated with nearly identical Shopify-powered startups, standing out is tougher than ever. The “revenge travel” frenzy that fueled explosive growth is cooling, leaving brands scrambling to innovate beyond just aesthetics. Will the next wave of luggage companies adapt—or get lost in the baggage claim? Dive into the challenges and opportunities in this crowded space.

*(Source: The Business of Fashion, March 2025)*