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Few things are as iconic as Burberry’s signature tartan print on a bikini. Founded in 1856 by Thomas Burberry, the British fashion house built its legacy on timeless outerwear like the classic trench coat, introducing its now-famous check pattern as a lining in the 1920s. Today, that instantly recognizable print appears on everything—scarves, hats, and yes, even swimwear.

### The Best Burberry Swimwear, at a Glance:
– The Archival Print Bikini: Burberry check triangle bikini, $550
– The Clean White Bikini: Burberry check trim bikini, $550
– The Plaid Update Bikini: Burberry check bikini top, $370, and briefs, $320
– The Classic One-Piece: Burberry check swimsuit, $510
– The Strapless One-Piece: Burberry check swimsuit, $630

The Burberry bikini has long been a fashion statement. Beyoncé famously wore one in her 2002 “03 Bonnie & Clyde” music video with Jay-Z, cementing its status as a must-have. Then, in 2019, Irina Shayk was photographed sunbathing in a vintage set, sparking another surge in demand. Now, the excitement is building again with Burberry’s latest summer 2025 campaign, featuring model Rosie Huntington-Whiteley, tennis player Jack Draper, and other brand ambassadors sporting the label’s swimwear.

“It’s a really interesting time for Burberry,” says Madé Lapuerta, founder of Data, But Make It Fashion. “Three years ago, Daniel Lee took over as creative director, tasked with ushering the brand into a new era.” While Lee’s earlier collections didn’t lean heavily into the check pattern, the latest campaign signals a return to Burberry’s roots—with stunning results.

“Doubling down on what Burberry does best is a smart move,” Lapuerta explains. “After the check scarf campaign last fall and now the bikini campaign, people are excited. These are the pieces they love, and they’re back.” The buzz is real—engagement around Burberry bikinis jumped 14% in just one week after images of Huntington-Whiteley in the swimwear surfaced.

“We’re seeing a shift away from quiet luxury toward bolder logos, and the Burberry check bikini is the perfect statement piece,” Lapuerta adds. While the design remains timeless, the current trend suggests one thing: this summer belongs to Burberry. Shop the best styles below before they sell out.

Shop Burberry Swimwear:
– Burberry check triangle bikini, $550
– Burberry check trim bikini, $550
– Burberry check bikini top, $370
– Burberry check bikini briefs, $320
– Burberry check swimsuit, $510
– Burberry strapless swimsuit, $630