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**Beauty**
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business

Influencer-driven exposure and a “halo effect” across channels have made TikTok a go-to platform for brand and product launches, even as the app faces an uncertain future in the US.

TikTok Shop has become the eighth-largest beauty retailer in the US. (Getty)

By Liz Flora
03 April 2025
BoF PROFESSIONAL

The Business of Fashion
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