If clothes define a person, then they certainly define a television character—which is why, every Sunday night, we scrutinized the outfits on The White Lotus as closely as the characters themselves. Take Jaclyn’s eye-catching Valentino mini-dress or Saxon’s preppy Smathers & Branson needlepoint accessories (the ultimate WASP-approved brand). While few would call the show’s characters role models, their wardrobes often are: this is a group of extreme wealth, and it shows. You might judge Chloe for being with Gary, but her pale pink Jacquemus swimsuit and pareo set on his yacht? Flawless. The same goes for Victoria Ratliff’s Gucci bamboo bag. As costume designer Alex Bovaird told Vogue, “We don’t do quiet luxury.”

Here’s a breakdown of the brands favored by this season’s White Lotus guests—and what their choices reveal.

### Piper Ratliff
What she wears: Ciao Lucia, Zimmermann
The takeaway: Piper aims for a bohemian vibe—but she’ll drop $500+ on a dress to achieve it.

### Victoria Ratliff
What she wears: Rachel Comey, Ganni, Gucci
The takeaway: At first glance, it seems odd for a wealthy Southern woman to wear Brooklyn-cool Rachel Comey or Copenhagen’s Ganni. But maybe Victoria is savvier than she appears (at least fashion-wise). Her most obvious flex? The Gucci bamboo bag—perfect for carrying her Lorazepam.

### Saxon Ratliff
What he wears: Southern Tide, Smathers & Branson, Sperry, Brooks Brothers
The takeaway: Saxon embodies Southern frat-boy style, refusing to adapt to Southeast Asia’s setting. Bright polos, boat shoes, and American flag accessories are his uniform—whether at a tailgate or a five-star resort.

### Laurie
What she wears: Johanna Ortiz, Loewe, Tara Matthews
The takeaway: Laurie’s resort dresses (Colombian designer Johanna Ortiz) and designer bags (Loewe, Goyard) are just as high-end as Jaclyn and Kate’s—but not the same brands. “They’re meant to look interchangeable, but Laurie’s the one trying to keep up,” Bovaird explains.

### Jaclyn
What she wears: Valentino, Gucci, Alemais, Bottega Veneta, Hermès
The takeaway: Jaclyn loves logos. From her oversized Gucci bucket hat (Episode 6) to a sequin-covered “Valentino” dress (Episode 2) and an unmistakable Hermès print (finale), her outfits demand attention—exactly what she wants.

### Kate
What she wears: Valentino, Alemais, Ulla Johnson
The takeaway: While she shares brands with Jaclyn, Kate’s style is far more understated (think Valentino swimwear instead of flashy dresses). As Leslie Bibb (who plays Kate) told Jimmy Fallon, creator Mike White dubbed Kate, Jaclyn, and Laurie “the blonde blob”—they were meant to look like doppelgängers.

### Chloe
What she wears: Jacquemus, Hunza G, My Beachy Side
The takeaway: A former Paris runway model, Chloe naturally gravitates toward Jacquemus—known for sensual swimwear. Her pale pink set on Gary’s (well, Tanya’s) yacht? Perfection.She wore a black-and-white dress to dinner at the resort. She also loves the one-size-fits-all swimwear from Hunza G and poolside cover-ups by My Beachy Side. Another fan of the brand? Her new best friend and fellow “much younger girlfriend,” Chelsea—highlighting how similar their lifestyles are.

### Chelsea
Chelsea in My Beachy Side.
Photo: Courtesy HBO

What she wears: My Beachy Side, Loewe, vintage
The takeaway: Most of Chelsea’s wardrobe isn’t high-end designer. “She has this louche, sexy, Brigitte Bardot vibe,” costume designer Alex Bovaird told Vogue. “She’s been traveling for years.” (The coconut bra she wore in episode five came from Barcelona-based vintage dealer Los Féliz.) Meanwhile, the “Blondie” tank she wore in episode three can be found… pretty much anywhere. It fits her character—she’s a yoga teacher who embraces spirituality and astrology over materialism (though she does have a soft spot for her Loewe parrot skirt and JW Anderson sandals—maybe gifts from her boyfriend, Rick?).

The most telling—and poignant—part of her wardrobe? Her Oliver Peoples sunglasses with pink lenses: literal rose-colored glasses that reflect her relentless optimism… even when a little skepticism might be wise.

### Belinda
Belinda in a Verandah kaftan.
Fabio Lovino/HBO

What she wears: Verandah, Anthropologie, Suzanne Vinnik, Carolina K
The takeaway: Belinda spends much of season three in vibrant kaftans by Verandah, Anthropologie, or Suzanne Vinnik. They’re bold and colorful—just like her, especially in the season 3 finale, where she wears a tropical-print Carolina K caftan featuring artwork by Colombian artist Paula Gonzalez. The brand’s kaftans usually retail for around $500… something Belinda can easily afford by the end of the season.