**Trailer:**
Dive into the latest insights from the global fashion and beauty industry with *The Business of Fashion*. From groundbreaking trends to in-depth analysis, discover how brands like Milk Makeup are shaping the future of beauty. With viral products driving growth and executives forecasting the road ahead, stay ahead of the curve with exclusive news, case studies, and expert opinions. Whether you’re exploring retail innovations, sustainability, or luxury markets, *The Business of Fashion* is your ultimate guide to the ever-evolving world of style and business.

**Paraphrased Digest:**
Milk Makeup, owned by Waldencast, experienced a 27.5% sales increase in 2024, fueled by popular products like its viral jelly blush. However, executives predict a flat start to 2025. The Business of Fashion provides agenda-setting intelligence, analysis, and advice for the global fashion community, covering topics such as retail, luxury, technology, sustainability, and more. With newsletters, case studies, and exclusive insights, it serves as a comprehensive resource for industry professionals.