Some see gift-giving as an art form, while others treat it like a chore—something to be done at the last minute, with the faint hope of an extension. But there’s a sweet spot in between, where you can surprise and delight, stick to your budget, and maybe even get it right for once. Flowers and handwritten notes are always safe, but this season calls for a little more creativity. Our Gift of the Day celebrates those thoughtful tokens and once-a-year treats that capture the holiday spirit. We’ll reveal one each day for 25 days—check back for plenty of ideas you’ll love, want, and wrap up with a bow.
Day 1: For your morning companion
Skip the pricey, inconsistent to-go cappuccinos. An Alessi moka pot is a beautiful, shareable indulgence—no biscotti required. Pair it with a bag of freshly roasted beans (like Oslo’s Odin), and let them savor every sip.
—Talia Abbas, shopping director
$120 at Nordstrom
Day 2: For the olive oil enthusiast
When tariffs hit earlier this year, my first thought was, “What about the good olive oil?” I had my family stock up at duty-free in August, and now our supply is running low. This gift couldn’t be more perfect.
—Chloe Schama, senior editor
$88 at Flamingo Estate
Day 3: For the mirror-loving friend
Who’s the fairest of them all? Your giftee, of course. Dries Van Noten’s chic compact mirrors—in zebra, tortoiseshell, tartan, and more—add a playful, maximalist touch even minimalists will appreciate. Great for touch-ups or as decor.
—Kiana Murden, beauty shopping editor
$240 at Bergdorf Goodman
Day 4: For the takeaway pro ready to cook
You can’t mail someone’s grandma, but you can gift her recipes. This journal has plenty of space for recording family favorites—from stews to pastries—and includes handy measurement conversions for metric users.
—Elly Leavitt, lifestyle shopping editor
$39 at Papier
Day 5: For those who won’t cut their own bangs
Brushing your hair might be a chore, but La Bonne Brosse’s elegant brushes turn it into a luxury. With high-quality bristles and a sculptural handle, they’re as much a display piece as a tool. Picking a color is part of the fun.
—Concetta Ciarlo, beauty shopping writer
$198 at Revolve
Day 6: For the one with a signature scent
Roses are red and richly scented, but Regime Des Fleurs’ Little Flower—inspired by Chloë Sevigny—is a rebel’s rose. It blends floral sweetness with cassis, peony, and honeysuckle, grounded by palo santo. Vibrant, soft, and fresh—it’s the scent for the coolest girl.
—Kiana Murden, beauty shopping editor
$290 at Moda Operandi
Day 7: For the friend who’s always reading
Heart the Lover is a companion to Lily King’s Writers & Lovers, but you don’t need to know her previous work to enjoy it. I’ll admit, I still haven’t…I’m calling this out in case anyone feels inspired by this gift guide and wants to send me a copy—it’s at the top of my wish list this holiday season. Everyone I know has read it and is both obsessed and emotional. Don’t forget the tissues, choose a friend, and launch a book club for January! —Hannah Jackson, fashion writer
$26 on Amazon
Frequently Asked Questions
Of course Here is a helpful and clear list of FAQs about Vogues 25Day Holiday Gift Countdown designed to sound like questions from a real person
General Getting Started
Q What is Vogues 25Day Holiday Gift Countdown
A Its a daily online feature run by Vogue during the holiday season Each day for 25 days they reveal and highlight a new curated gift idea
Q When does the countdown usually start
A It typically begins on December 1st and runs right up until Christmas Day
Q Where can I find the countdown
A You can find it on Vogues official website usually in their Fashion or Shopping section and they often promote the daily picks on their social media channels
Q Do I have to pay to access the gift guide
A No its a free editorial feature available for anyone to browse on their website
Gift Shopping Details
Q What kinds of gifts do they feature
A They feature a wide range of items from highend fashion and beauty products to more accessible lifestyle goods tech gadgets and unique finds for everyone on your list
Q Are the gifts only expensive luxury items
A While they do feature luxury products the selection is often mixed including splurge and steal items to cater to different budgets
Q How do I buy a gift thats featured
A Each gift recommendation includes a link that takes you directly to the retailers website where you can purchase the item
Q Do the items sell out quickly
A Popular items especially the more affordable or unique ones can sell out fast once they are featured so its best to act quickly if you see something you love
Practical Tips Strategies
Q Im overwhelmed by holiday shopping How can this help me
A It breaks down gift shopping into a manageable daily task Instead of searching endlessly you get one vetted idea sent to you each day which can spark inspiration and save you time
Q Whats the best way to use the countdown
A Check it daily and bookmark or make a note of the gifts that stand out to you Use it as a source of inspiration