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**Leveraging Data to Drive Deeper Relationships With Consumers**
Partnering with Brookfield Properties, BoF shares insights on how data-driven strategies, combined with a strong understanding of customer behavior in both digital and physical retail, can help brands refine their retail approach. In the second part of this four-part series, BoF highlights key strategies for success.
The ability to collect and use first-party data to better understand and serve customers has become essential for brands and retailers aiming to capture consumer attention in 2025. (Getty)
By BoF Studio
03 April 2025
The Business of Fashion
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