**Trailer:**
In India, cricket is more than just a sport—it’s a cultural phenomenon, with players like Virat Kohli and Rohit Sharma achieving celebrity status akin to Bollywood stars. While mass retailers and local brands have capitalized on their popularity, global luxury and fashion brands have been hesitant to tap into this powerful marketing potential. Why? The fear of alienating their diverse fanbase or distracting players from their game has kept luxury brands at bay. But as the lines between sports, culture, and fashion blur, could India’s cricketers become the next big ambassadors for global luxury? Dive into the untapped potential of cricket’s superstars in the world of high fashion.

**Paraphrased Digest:**
Cricket and Bollywood are often compared to religions in India, with top cricketers like Virat Kohli and Rohit Sharma enjoying celebrity status on par with or even surpassing that of Bollywood actors. While mass retailers and local FMCG brands have actively partnered with these sports stars for advertising campaigns, global luxury and fashion brands have been slower to embrace them as brand ambassadors or collaborators. The hesitation stems from concerns that such partnerships might distract players from their game or portray them as elitist figures, potentially alienating their diverse fanbase. Despite this, the immense influence of India’s cricketers presents a significant, yet largely untapped, opportunity for luxury brands to connect with a massive and passionate audience.