**Trailer: Can Ralph Lauren and Coach Revive American Luxury?**

As European luxury brands continue to raise prices, alienating some consumers, American luxury players like Ralph Lauren and Coach are stepping into the spotlight. With North America contributing nearly half of Ralph Lauren’s revenue, there’s significant potential for growth in Europe and Asia. This shift presents a unique opportunity for American brands to redefine luxury and capture a larger share of the global market. Will they succeed in rebooting American luxury? Stay tuned to find out how these iconic brands are navigating the evolving landscape of high-end fashion.

**Paraphrased Summary:**

European luxury brands have been increasing their prices dramatically, leading to consumer dissatisfaction. This has opened the door for American luxury brands such as Ralph Lauren and Coach to gain traction. Ralph Lauren, for instance, derives about 47% of its revenue from North America, but there is considerable room for expansion in Europe and Asia. This scenario offers a chance for American luxury brands to strengthen their presence globally and potentially reshape the luxury market. The question remains: Can Ralph Lauren and Coach successfully rejuvenate American luxury and capitalize on this opportunity?