**Trailer:**
Tokyo James, the London-born, Nigerian-descent designer, is redefining what it means to be a global fashion brand. Celebrating the 10th anniversary of his eponymous label, James took a bold step by presenting his Fall 2025 collection during Milan Fashion Week—but with a twist. Instead of showcasing in Milan, he livestreamed his show from Lagos, Nigeria, marking a historic moment in fashion. This move not only honored his Nigerian roots but also highlighted the growing importance of local narratives in a globalized industry.

James’ collection reflects a decade of growth, confidence, and evolution. Known for his eclectic mix of textures and materials, he leaned into his signature tailoring, leatherwork, and outerwear while venturing into new territory with romantic, fairy-tale-inspired dresses. A standout piece? A sheer, lacy black gown adorned with sequins and floral appliqués—sexy yet timeless.

Black became a central theme, symbolizing eternity and sophistication. James revealed that designing in black is far from easy—it challenges him to keep the look fresh and emphasizes the precision of fit and craftsmanship. As he steps into his second decade, James is not only expanding his creative horizons but also building his brand’s headquarters in Lagos and exploring future shows in London or Paris.

Tokyo James is proof that fashion can be both global and deeply personal, one city at a time. His journey is a testament to the power of staying true to one’s roots while embracing the world.

**Paraphrased Digest:**
Tokyo James, a London-born designer of Nigerian descent, celebrated the 10th anniversary of his label by presenting his Fall 2025 collection during Milan Fashion Week—but with a unique twist. Instead of showcasing in Milan, he livestreamed his show from Lagos, Nigeria, a move that underscored his connection to his heritage and the growing importance of local narratives in the global fashion industry.

The collection reflected James’ evolution over the past decade, blending his signature tailoring, leatherwork, and outerwear with new, romantic designs. A standout piece was a sheer, lacy black dress adorned with sequins and floral appliqués, embodying both sensuality and timeless elegance. Black played a central role in the collection, symbolizing sophistication and challenging James to innovate within a monochromatic palette.

Looking ahead, James plans to build his brand’s headquarters in Lagos and explore future shows in London or Paris. His approach—rooted in local identity while embracing global opportunities—redefines what it means to be a global fashion brand. Tokyo James’ journey is a testament to the power of staying true to one’s roots while pushing creative boundaries.