**Understanding the Text:**
The article discusses how Inditex, the parent company of Zara and the world’s largest fast-fashion company, is shifting away from Better Cotton—a major sustainable cotton certification program—amid concerns over deforestation and a broader move toward organic cotton. The piece highlights Inditex’s increased investment in organic fibers and positions this as part of a larger industry debate about sustainable sourcing.

**Paraphrased Summary:**
Inditex, the global fast-fashion giant behind Zara, is stepping back from Better Cotton, the leading sustainable cotton initiative, following controversies tied to deforestation. Instead, the company is ramping up its use of organic cotton, signaling a strategic pivot toward more environmentally friendly materials. The shift reflects growing scrutiny over fashion’s supply chains and a push for greater transparency in sustainability efforts.

**Trailer Paragraph (Engaging Hook):**
*”Fast fashion’s biggest player is making a bold move—ditching the industry’s go-to sustainable cotton standard. As Inditex turns its back on Better Cotton amid deforestation scandals, the race for truly eco-friendly fabrics heats up. Is this the end of an era for mainstream ‘sustainable’ cotton, or just the beginning of a greener fashion revolution?”*

**Key Notes:**
– Maintains the original focus on Inditex’s strategy shift.
– Adds intrigue by framing it as part of a larger industry transformation.
– Uses questions to engage readers and hint at broader implications.
– Keeps language concise and impactful for a “trailer” effect.

Let me know if you’d like any refinements!