Fashion designer Daisuke Obana reflects on the rapid changes in fashion and society, emphasizing the importance of staying true to oneself amidst the evolving landscape. In his latest collection, Obana explores a theme of displacement and circular motion, aiming to break down established norms and create new values. Drawing inspiration from his recent visit to the UK, Obana infuses his designs with a unique spin on British elements, incorporating raw-edge tailoring and traditional menswear fabrics like Glen plaid. The collection exudes a sense of organic evolution and nonchalant disruption, capturing a mood that is both strange and soft.

As the runway comes to life, viewers are transported into a dreamlike state where time seems suspended and reality feels just out of reach. The visuals, accompanied by a soundtrack of cuts and glitches, create an atmosphere that is both enchanting and enigmatic. With a nod to traveling fun fairs and a circus-like undercurrent, the collection taps into a sense of youthful magic and brooding nostalgia. N.Hoolywood emerges as a sanctuary for dreamers, offering a safe space to explore the tender and ethereal aspects of youth. Join us on a journey through Obana’s world, where tradition meets disruption, and the familiar is transformed into something strange and soft.