**Trailer:**

Simone Rocha’s menswear journey began as an experiment—a playful expansion of her already-iconic universe. But what started as a response to demand (with men eagerly buying her womenswear) quickly evolved into something deeper. Now, two years later, her menswear has taken on a life of its own.

In her latest collection, Rocha reimagines classic masculine staples—rugged bombers, cargo pants, and boxy tailoring—through her signature lens of romance and rebellion. Think taffeta parkas, crystal-studded denim, and frilled rugby shirts that blur the lines between toughness and tenderness. Each piece tells a story, from the rebellious bad boy with pearl-trimmed jeans to the poetic scholar in a sheer broderie anglaise trench.

Yet beneath the fantasy lies wearability. Outerwear steals the spotlight—motorcycle jackets with an emo edge, buttery Nappa flight jackets, and neoprene duffels sprinkled with crystals—proving that Rocha’s vision isn’t just art; it’s built to be lived in.

The verdict? Menswear isn’t just a side project anymore—it’s a full-fledged character in Rocha’s world. And if the response so far is any indication, this is only the beginning.

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**Paraphrased Digest:**

Simone Rocha initially ventured into menswear in 2023 as both a creative challenge and a response to demand, as men were already buying her womenswear. Inspired by the success of her H&M collaboration, she saw potential for menswear to become its own distinct narrative.

Her approach flips traditional masculinity—utilitarian staples like bombers and cargo pants are reworked with delicate fabrics, crystals, and ribbons, blending toughness with romance. Two years later, she’s elevated the line into a standalone collection, featuring 30 distinct looks that embody different masculine archetypes: the romantic, the scholar, and the rebel.

Despite the whimsical storytelling, the clothes remain wearable, with a strong focus on outerwear—elongated motorcycle jackets, luxurious leather flight jackets, and crystal-detailed duffels. The collection proves that Rocha’s menswear is no longer an experiment but a fully realized extension of her brand.**Trailer:**

Simran Rocha’s menswear isn’t just thriving—it’s redefining modern masculinity. Since its 2023 debut, sales have skyrocketed, but the real impact is on the red carpet, where stars like Paul Mescal and Andrew Scott embrace her bold, gender-fluid designs. From brooch-adorned suits to skirt-blazer hybrids, Rocha’s aesthetic is reshaping formalwear, giving men the freedom to explore femininity and sensitivity in fashion.

Yet her most compelling ambassadors aren’t just A-listers—they’re musicians like Fontaines D.C., who blend her pieces with vintage grit and streetwear edge. For Rocha, success isn’t just in numbers—it’s in the emotional connection her clothes inspire. “Seeing people wear it in their own way? That’s the biggest compliment,” she says. This is fashion with heart, built on community and fearless self-expression.