### **Paraphrased Summary:**

Breitling is making bold moves to reinvigorate the mid-range luxury watch market by launching a new collection starring actor Austin Butler, with prices starting at $5,600—a competitive range for mechanical timepieces. Additionally, the Swiss brand is reviving the Gallet line, offering watches from $3,300. This strategy challenges the industry’s recent trend of prioritizing ultra-high-end releases.

### **Trailer-Style Paragraph:**

**Can Breitling Shake Up the Watch Industry’s Forgotten Middle Ground?**
In a market obsessed with ultra-luxury timepieces, Breitling is taking a daring step—bringing the spotlight back to high-quality, mid-range watches. With Hollywood star Austin Butler leading its new campaign and the revival of the historic Gallet brand, the Swiss watchmaker is betting big on accessibility without compromising craftsmanship. Will this bold move redefine the industry’s direction? Stay tuned as Breitling rewrites the rules of watchmaking.

*(Source: The Business of Fashion, March 2025)*