### **Paraphrased Summary:**

**Paloma Wool’s Evolution: From Digital Sensation to Brick-and-Mortar Expansion**

Paloma Wool, the Spanish direct-to-consumer (DTC) brand founded by Paloma Lanna, has built a strong online following by merging Mediterranean ease with urban chic. Originally thriving on Instagram, the brand is now stepping into the physical retail space with its first stores in **New York and Barcelona**. This expansion aligns with its ambitious goal of reaching **$23 million in sales this year**.

Lanna emphasizes the importance of physical stores, stating, *“These spaces allow us to exist beyond the digital screen.”* The move reflects a growing trend of digital-native brands establishing real-world connections with customers.

### **Trailer-Style Paragraph:**

**From screens to streets—Paloma Wool is rewriting the playbook for digital-first fashion.** What started as an Instagram sensation, blending laid-back Mediterranean vibes with downtown edge, is now making its mark in the real world. With flagship stores opening in **New York and Barcelona**, the brand is set to redefine retail while eyeing **$23 million in sales**. Founder Paloma Lanna believes these spaces are more than just stores—they’re a way to bring the brand’s essence to life beyond pixels. **The next chapter of Paloma Wool is here—will you step inside?**

*(Source: The Business of Fashion, March 2025)*