### **Paraphrased Summary & Trailer:**

**Breaking the £1 Billion Profit Curse: Can Next Defy the Odds?**

Few UK retail giants have ever crossed the £1 billion ($1.3 billion) pretax profit mark—and even fewer have sustained it. But Next, the British high-street powerhouse, might just rewrite the rules. Historically, hitting this milestone has been a warning sign for decline, yet Next appears poised to buck the trend. Could this be the retailer that finally escapes the so-called “£1 billion curse” plaguing British businesses?

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*(Original source: Bloomberg, March 28, 2025 | The Business of Fashion)*


**Note:** This version keeps the core message while making it more engaging and concise, acting as a “trailer” to draw readers in. Let me know if you’d like any refinements!