Last week, Vogue Business launched a special project exploring the future of beauty—not just within the industry, but how emerging trends, products, and technologies will reshape human appearance. As Elektra Kotsoni, deputy director at Vogue Business, notes in the introduction: “LED face masks, marine collagen truffles, Ozempic, Aqualyx, Lemonbottle, 3D body scans—the tools we use to combat aging have multiplied since the pandemic. Whether it’s due to endless video calls or simply human nature, 97% of the Vogue Business readers we surveyed last month are concerned about aging.”

In this week’s episode of The Run-Through With Vogue, Nicole Phelps is joined by Vogue Business colleagues Hilary Milnes, executive Americas editor, and beauty editor Nateisha Scott to discuss their findings from this project. They cover topics like the rebranding of anti-aging as “longevity,” body-altering treatments beyond Ozempic and Wegovy, biohacking for skin and muscle optimization, and even what future dental enhancements might look like (think veneers tailored to natural features). The trend is shifting toward subtle, undetectable tweaks—surgical or otherwise—likely to become the industry’s new standard.

“The big theme is everyone will be doing more while trying to look like they’re doing less,” Milnes explains. “There are more products, treatments, and procedures available, but the goal is to avoid the obvious ‘I can tell you had work done’ effect. It’s about achieving an undetectable, carefully crafted look.” Listen to their full conversation below.

A note on the header image:
All lead images in this series were created using OpenAI’s GPT-4o image-generation tool, part of Condé Nast’s ongoing partnership with OpenAI. These visuals reflect expert insights and predictions about future appearance trends.

Vogue Business acknowledges the ethical debates around AI-generated imagery, including concerns about creative ownership and representation. Since this series explores a future that doesn’t yet exist—and AI is a tool of the future—we felt it was fitting to experiment with the technology here.

Each image was generated from scratch using written prompts, without referencing external images or copyrighted material. They are based entirely on our team’s original concepts.

For comments or questions, email feedback@voguebusiness.com.