**Trailer: Nike Faces Steepest Revenue Drop in Five Years Amid Declining Demand**

Nike is bracing for its worst revenue decline in five years, with stagnant demand taking a toll on its performance. The sportswear giant is expected to report a significant drop in revenue, marking the steepest fall since the 38 percent decline during the COVID-19 pandemic in 2020. Recent data shows a 35 percent decrease in downloads of Nike’s mobile apps and an 11 percent drop in foot traffic at its stores compared to the previous year. As the global fashion and retail landscape continues to evolve, Nike’s challenges highlight the shifting dynamics in consumer behavior and market trends. Stay tuned for more insights and analysis on how the industry is adapting to these changes.

**Paraphrased Digest:**
Nike is anticipating its most substantial revenue decline in five years, driven by stagnant consumer demand. The company is projected to report a sharp drop in revenue, the largest since the 38 percent fall during the pandemic in 2020. Recent figures reveal a 35 percent decrease in mobile app downloads and an 11 percent reduction in store foot traffic compared to the previous year. This downturn underscores the evolving challenges in the retail and fashion sectors, reflecting changing consumer preferences and market conditions. For more in-depth analysis and updates on the global fashion industry, follow The Business of Fashion.