You might notice your lips changing as you age, or look back at old photos and see that your once-full lips appear thinner. Over time, lips naturally lose volume due to decreased collagen and elastin production—key proteins that keep skin firm and plump. But don’t worry—makeup artist Katey Denno, who works with stars like Amanda Seyfried and Sadie Sink, shares her easy tricks for creating the illusion of fuller lips—no filler needed. At nearly 50, she revealed her routine in an Instagram video.

First, she applies Aora’s solid lip serum in the nude-pink shade “Rosa” for hydration and a glossy finish. This step helps plump the lips from the start. Next, she defines her cupid’s bow and lower lip with a matching Mob Beauty lip liner, subtly enhancing their shape. By sticking to natural shades and working with her lips’ natural asymmetry, she achieves a fuller yet realistic look.

Bonus: Both brands she uses are sustainable.

For extra oomph, try lip plumpers—glosses with tingling ingredients like chili pepper or capsicum, plus hydrators like shea butter and hyaluronic acid. If you have mature skin, focus on hydration—avoid drying products and opt for moisturizing bases, radiant blushes, subtle bronzers, and light powders.

Try Denno’s tips, and you might just get asked: “Did you get filler?” or “Is that a lip flip?”