**Trailer: A New Era for Loewe**
Fashion’s dynamic duo, Jack McCollough and Lazaro Hernandez—founders of Proenza Schouler—are stepping into a bold new chapter as the creative directors of Loewe. Taking the reins from Jonathan Anderson, who transformed the Spanish luxury house into a global powerhouse, the designers bring their signature New York edge and deep respect for craftsmanship to Loewe’s storied legacy.
“This house’s values—craft, experimentation, and cultural depth—mirror everything we’ve championed,” they share. Their mission? To honor Loewe’s heritage while injecting their own vision, ensuring the brand resonates with today’s fashion landscape.
With Anderson’s groundbreaking tenure setting an impossibly high bar—from viral TikTok moments to iconic campaigns—McCollough and Hernandez face a thrilling challenge. But if their Proenza Schouler legacy is any indication, Loewe’s next era promises innovation, artistry, and undeniable cool.
The fashion world watches closely. Will they rise to the occasion? One thing’s certain: Loewe’s future is in daring hands.
*(Stay tuned for their debut collection, arriving soon.)*
—
**Paraphrased Digest:**
Jack McCollough and Lazaro Hernandez, the visionary minds behind Proenza Schouler, have been named the new creative directors of Loewe, succeeding Jonathan Anderson. Their appointment, effective April 7, marks a pivotal shift for the LVMH-owned brand.
The designers expressed admiration for Loewe’s commitment to craftsmanship, experimentation, and cultural relevance—values they’ve long upheld at Proenza Schouler. They aim to reinterpret the brand’s identity through their unique lens while staying true to its heritage.
McCollough and Hernandez first gained fame in 2002 with Proenza Schouler, a label synonymous with downtown New York cool. Though they stepped down earlier this year, they remain shareholders and board members.
Their challenge? Building on Anderson’s transformative legacy, which saw Loewe’s revenue skyrocket from €230 million in 2014 to an estimated €1.5–2 billion in 2024. Known for his avant-garde designs and clever marketing, Anderson turned Loewe into a cultural force.
Now, the duo must carve their own path—starting with immersing themselves in Loewe’s ateliers and collaborating with its artisans. As industry insiders speculate, one question lingers: Can they match Anderson’s magic? The fashion world awaits their answer.**Trailer: A Bold New Era for Loewe**
Loewe has solidified its place as one of the hottest fashion brands of 2024, consistently ranking in Lyst’s top five—even hitting #1 in Q2. Backed by LVMH’s powerhouse resources and praised for its daring creativity, the Spanish luxury house is now entering an exciting new chapter.
Enter Jack McCollough and Lazaro Hernandez, the visionary duo behind Proenza Schouler. Known for dressing icons like Beyoncé and Brie Larson, their sharp silhouettes and expertise in accessories make them a perfect fit for Loewe’s artisanal craftsmanship.
“Their creativity aligns perfectly with the house’s legacy,” says Loewe CEO Pascale Lepoivre. For McCollough and Hernandez, this move is a dream—bigger stages, global reach, and a thrilling shift to Paris. “It’s surreal,” they admit. “We started at 21, and now, with the same fire, we’re ready for our defining moment.”
The future of Loewe? Bold, boundary-pushing, and unstoppable.