Welcome back to the bob club, Kim Kardashian.

For a while now, Kardashian has stuck with her natural dark brown hair, keeping it long, almost brushing her hips. At the Monaco Grand Prix—where she was cheering on boyfriend Lewis Hamilton—she styled it in a messy ’90s updo, and later wore it blown out and voluminous in glamorous waves while yachting along the French Riviera.

Yesterday, Kim debuted an icy blonde dye job and a chin-length layered bob. She was photographed at Epione in Beverly Hills, wearing an oversized beige trench coat, big shield sunglasses, a Gucci handbag, and matching Gucci shoes with the monogram print. Paired with her femme fatale outfit, the look felt film noir-inspired, fun, and ultra feminine.

Her new cut and color were done by Iggy Rosales, who also styles Kim’s sister Kylie Jenner’s hair. “Platinum season,” the hairstylist captioned a carousel of photos showing off Kim’s new look in different poses.

This isn’t Kim’s first time trying a bob. She debuted a feathered collarbone-length cut at Vanity Fair’s Oscars after-party, and over the years, she’s gone shorter with blunt, sleek jaw-length styles. She’s also experimented with warm caramel highlights, silver, and even full white-blonde.

Kim’s collarbone-grazing lob, first seen at the 2026 Vanity Fair Oscars after-party.
Photo: Getty Images

Known for her obsession with Marilyn Monroe, Kim’s new cut has that full-bodied feel of Monroe’s iconic, bouncy bob. Kim’s version is cut with subtle layers, flipped out and over to add volume without weighing it down.

Kim Kardashian probably won’t keep this style for long—she’s known for changing things up, some might say—but for now, it looks like flippy blonde bobs really do have more fun.

Frequently Asked Questions
Here is a list of FAQs about Kim Kardashians return to a bleached blonde bob covering beginner to advanced topics

Basic Questions

Q Did Kim Kardashian really go back to blonde
A Yes In early 2025 she debuted a platinum blonde chinlength bob similar to her iconic 2008 look

Q Is this a wig or her real hair
A Its a mix She often wears wigs for photoshoots and events but she has also been seen with her natural hair dyed and cut into the same style Its likely a combination of both

Q Why did she change her hair back to blonde
A She hasnt given a specific reason but its seen as a throwback to her early fame and a major style reset after years of dark brown and black hair

Q How is this different from her 2022 blonde hair
A In 2022 she had a longer more honeytoned blonde This new look is a stark icy platinum and cut into a sharp short bob

Q Is this the same color as her old Kim 2008 look
A Very similar The new shade is a slightly lighter more platinum version of the warm golden blonde she had in 2008

Benefits Style

Q What are the benefits of a bob like Kims
A Its lowmaintenance for styling and very modern The sharp cut can also make hair look thicker and healthier

Q Why does she choose platinum blonde over other colors
A Platinum creates high contrast against her skin tone and dark features making her stand out Its also a bold highfashion statement

Q Is a bleached bob easier to care for than long bleached hair
A Yes shorter hair requires less product and time to wash condition and style However the bleach damage is still a major issue

Common Problems Tips

Q What are the biggest problems with going platinum blonde
A The main issues are severe dryness breakage brassiness and the high cost of salon visits and purple shampoo