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**Paraphrased Digest:**
Signet Jewelers, the parent company of Kay Jewelers and Zales, is experiencing a sales rebound, which has positively impacted its stock performance. Unlike many U.S. retailers, the company is less vulnerable to rising tariffs, as less than 10% of its imported merchandise comes from China. Signet aims to strengthen its position by expanding its leading share in the U.S. bridal jewelry market and accelerating growth in the fashion jewelry segment, where it has previously underperformed. This strategic focus reflects the company’s commitment to adapting to market challenges and capitalizing on emerging opportunities.

*Source: Bloomberg, March 19, 2025*