Karoline Vitto is carving out her niche in the fashion world with a focus on creating wearable, commercial designs. Based in London, the designer recently held her first solo runway show for spring, challenging traditional Fashion Week formats by presenting her collection through a look book and engaging directly with press and buyers at the BFC NewGen hub. Vitto emphasizes the importance of balancing creativity with business strategy, opting to showcase her work once a year to maximize impact while dedicating other seasons to the operational side of her brand. Her innovative approach has already made waves in the industry, particularly through her commitment to size inclusivity and thoughtful design.

Vitto’s fall collection reflects her dedication to inclusivity, with a focus on refining silhouettes and ensuring they flatter a range of body types. She has moved manufacturing to her native Brazil, collaborating closely with factories to perfect adjustable elements like bra straps and her signature metal ladder inserts. This season also saw her experimenting with sustainable materials, such as Tencel Modal, no-wash denim, and Dye Clean viscose, while maintaining her strong visual identity through techniques like subtraction cutting. Her attention to detail is evident in her sampling process, where she tests designs in larger sizes before scaling them down and back up to ensure a perfect fit.

At the core of Karoline Vitto’s brand is a deep connection to people—whether it’s her collaborators, like Tabitha Ringwood and Carlos Penna, who contributed footwear and jewelry for the fall collection, or her loyal clients who attended her sample sale last November. These relationships bring her vision to life, embodying the values of inclusivity, sustainability, and innovation that define her work. Vitto’s journey is a testament to the power of thoughtful design and a commitment to making fashion accessible for all.