Jones Road Leveraged AI for Its Largest Campaign to Date

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**How Jones Road Used AI for Its Biggest Campaign Ever**

The premium American cosmetics brand used tools like OpenAI’s Deep Research to gather online customer insights for its new advertising campaign—and says the approach enhanced its human creative team’s work.

The campaign features five personas. (Courtesy)

By Daniela Morosini
02 April 2025
BoF PROFESSIONAL

The Business of Fashion
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