In 2022, Bobbi Brown surprised some with her first Jones Road complexion product—a foundation—given her well-known obsession with skin. But at the time, foundation was the go-to for evening out skin tone, and her hydrating, glow-boosting tinted balm, What the Foundation (or WTF), redefined what the formula could be. Now, three years later, the brand’s latest release, Just Enough Tinted Moisturizer (available today), is doing the same.
“The rich, balmy texture of WTF isn’t for everyone,” Brown tells Vogue, whereas her new tinted moisturizer is more universal. “It’s lighter in moisture, coverage, and finish—yet still effectively covers redness and evens out skin tone for all skin types. It’s also perfect as we head into summer, when heat and humidity rise.”
### Jones Road Just Enough Tinted Moisturizer
Price: $44
Why We Love It: Powered by sodium hyaluronate, glycerin, and vitamin E, this formula is one of the most hydrating tinted moisturizers you’ll try. Despite its nourishing benefits, it’s lightweight—ideal for concealing redness and dark spots with minimal product while staying comfortable for hours.
Key Ingredients: Sodium hyaluronate, glycerin, vitamin E
Shades: 16
Size: 50 ml/1.69 fl. oz
With tinted moisturizers more popular than ever—many now skipping foundation entirely—Brown is giving people exactly what they want. She knew her collection of effortless, confidence-boosting makeup needed something that resonated with everyday wearers and her loyal “Roadies.”
“Today’s beauty customer is savvy and sophisticated,” says Brown. “She wants clean, easy-to-use products that take minutes to apply but still deliver the perfect balance of coverage and hydration—making skin look and feel amazing.”
The solution? A tinted moisturizer—the quickest way to look polished without appearing overdone. You can apply it with your fingers (though the brand’s Skin Brush also works well), and it blends seamlessly in seconds. The texture feels like a traditional face cream but on the lighter side, packed with skincare benefits. Sodium hyaluronate (a hyaluronic acid derivative), glycerin, and vitamin E work together to lock in moisture, soften fine lines, and combat dryness.
Available in 16 shades (matching their foundation range), it leaves a natural, slightly radiant finish. If you prefer a true skin-like look, you’ll love it—but those who want more glow can layer it. Beyond texture, the coverage is impressive: light to medium, just enough to mask redness, dark spots, and blemishes with minimal product. A second layer adds more coverage or spot correction, making it great for mature skin.
“It enhances your skin without looking like you’re wearing anything,” Brown says. In other words, it’s your skin—but better.
Think of this as step one in your makeup routine (after moisturizer and sunscreen, of course). After testing it for weeks, I’m hooked. It wears comfortably for hours (no setting powder needed), delivers flawless coverage without heaviness, and often eliminates the need for concealer. On busy days, its simplicity is a game-changer.
“It’s effortless makeup that…””It gives you a polished look without feeling like you’re wearing too much makeup,” Brown explains. “Our customers want to look and feel their best, but they’re always on the go—rushing from school drop-offs to work, then meeting friends for yoga. These women are busy, juggling full lives. That’s why we made Just Enough Tinted Moisturizer for them.”
Jones Road Just Enough Tinted Moisturizer
$44 | JONES ROAD