### **Paraphrased Summary & Trailer:**

**Breaking News: Homme Plissé Issey Miyake to Headline Pitti Uomo**

The iconic Japanese brand **Homme Plissé Issey Miyake** has been announced as the guest designer for **Pitti Uomo** in June 2025, stepping away from its traditional Paris Fashion Week menswear slot. Instead, the label will focus on **travelling showcases**, bringing its signature pleated designs to global audiences in innovative ways.

This bold move signals a shift in how luxury brands engage with fashion weeks, opting for **dynamic, location-based presentations** over fixed calendar shows. Will this set a new trend for the industry? Stay tuned as **The Business of Fashion** delivers the latest insights on this groundbreaking decision.

*(Source: The Business of Fashion, March 26, 2025)*

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**Why This Matters:**
– **Disrupting Tradition:** Issey Miyake’s departure from Paris FW challenges the conventional fashion week model.
– **Global Showcases:** The brand’s traveling events could redefine how luxury houses connect with consumers.
– **Pitti Uomo’s Rising Influence:** The Florence-based menswear fair continues to attract major names, reinforcing its importance in the fashion calendar.

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