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Behind-the-Scenes at Watches and Wonders Geneva

CEOs from the Geneva watch fair’s organizing foundation, LVMH’s watchmaking division, Piaget, and Breitling share their thoughts on the latest edition. While Bulgari has joined the event, Breitling, Audemars Piguet, and Swatch still chose to skip it.

*(Getty Images)*
By Robin Swithinbank
02 April 2025
BoF PROFESSIONAL

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