**Trailer: The Future of Fashion Media in the Digital Age**
In a world where viral moments come and go, what is the true purpose of fashion magazines in the digital era? Join *The Business of Fashion* as Thom Bettridge, the newly appointed editor-in-chief of *i-D*, sits down with BoF founder Imran Amed to explore the shifting landscape of media. From the fleeting highs of viral content to the growing importance of audience retention, this conversation dives deep into the challenges and opportunities facing fashion journalism today. With insights from Bettridge’s experience at *032c*, *Interview*, *Highsnobiety*, and *Ssense*, discover how the industry is evolving and what it means for the future of storytelling in fashion.

**Paraphrased Digest:**
The Business of Fashion (BoF) offers a comprehensive platform for the global fashion community, providing news, analysis, case studies, and career resources. In a recent episode of *The BoF Podcast*, Thom Bettridge, the new editor-in-chief of *i-D*, discusses the role of magazines in the digital age with BoF founder Imran Amed. Bettridge, who has worked at prominent publications like *032c* and *Highsnobiety*, reflects on the transition from the “attention era” to the “retention era,” emphasizing the need for meaningful engagement over fleeting viral success. This conversation highlights the evolving challenges and strategies in fashion media, offering valuable insights for industry professionals.