**Trailer:**
In a world where outrage dominates social media, The Ordinary’s latest marketing stunt—selling affordable eggs in New York—sparked fierce debate. Was it a clever play on consumer frustration or just another brand trying too hard? As digital spaces grow noisier, brands are betting on polarizing campaigns to cut through the clutter. Can “gentle outrage” be the secret to standing out?

**Paraphrased Digest:**
The Ordinary recently launched a provocative campaign by offering budget-friendly eggs at two of its New York stores, igniting mixed reactions online. In an era where brands fight for attention in an oversaturated digital landscape, sparking controversy—even mild outrage—has become a strategic tool for engagement. The response highlights how polarizing tactics can amplify visibility, proving that in marketing today, strong emotions often drive the conversation.

*(Note: The original text appears to be a snippet from a Business of Fashion article, discussing The Ordinary’s marketing approach. The paraphrased version condenses the key idea while maintaining clarity and impact.)*