Hoka faces backlash for allegedly exploiting Māori cultural elements in their branding. Critics claim the company has inappropriately used indigenous symbols and designs without proper acknowledgment or permission. The controversy highlights ongoing concerns about cultural

**Paraphrased Summary:**

The French-American sportswear brand Hoka is facing criticism for allegedly failing to recognize the MÄori cultural origins of its name. Indigenous intellectual property experts in New Zealand have accused the company of cultural misappropriation. The controversy arises as Hoka prepares to launch its new Hoka-Marni Bondi 3LS sneaker in four colorways on April 4.

**Trailer Paragraph:**

*”A storm is brewing in the world of sportswear as Hoka, the popular running shoe brand, comes under fire for its alleged disregard of MÄori cultural heritage. With accusations of cultural misappropriation swirling, the brand’s upcoming collaboration release is now under intense scrutiny. Will Hoka respond to the backlash, or will this controversy leave a lasting mark on its reputation? Stay tuned as the debate unfolds.”*

This version keeps the original meaning while making it more engaging, as a trailer would. Let me know if you’d like any refinements!