### **Trailer: The Social Media Winners of Paris Fashion Week**

While critics praised Tom Ford and Givenchy for their standout collections, the real social media buzz belonged to Schiaparelli, Coperni, and Chanel. According to BoF INSIGHTS PULSE—a cutting-edge AI tool tracking user-generated content—these brands dominated Instagram and TikTok conversations during Paris Fashion Week.

From Schiaparelli’s surreal spectacle to Coperni’s viral moments and Chanel’s timeless allure, the most talked-about shows blended inventive staging, nostalgic nods, and celebrity power (think Doechii and A$AP Rocky). Discover which unexpected moments stole the spotlight and why social media engagement is reshaping fashion’s influence.

*Want the full breakdown? Dive into the data behind the season’s biggest trends.*