Is your hair looking flat? The right volumizing shampoo can bring back body and bounce by clearing away buildup that weighs hair down. “Volumizing shampoos focus on the hair cuticle—the outer layer of each strand that shields the inner hair from damage,” explains celebrity stylist Adir Abergel, Virtue’s creative director. “When this layer lies flat or gets damaged, hair loses its fullness.”

**Top Volumizing Shampoos**
– **Best Lightweight:** Sisley-Paris Revitalizing Volumizing Shampoo With Camellia Oil ($95)
– **Best Keratin-Like:** Virtue Full Shampoo ($42)
– **Best Argan Oil:** Moroccanoil Extra Volume Shampoo ($28)
– **Best for Reducing Breakage:** Philip Kingsley Density Thickening Shampoo ($42)
– **Best for Heat Protection:** Oribe Shampoo for Magnificent Volume ($49)

**Finding Your Perfect Match**
Experts share their top picks and what to look for in formulas. Whether your hair is fine, thick, or somewhere in between, the right wash can deliver instant lift.

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**Best Keratin-Like: Virtue Full Shampoo**
*$42 at Bluemercury/Amazon*
**Why We Love It:** This shampoo cleanses without stripping, thanks to a lab-engineered keratin protein that repairs damage. Soybean and lipid blends combat frizz while adding moisture.
**Key Ingredients:** Alpha Keratin 60ku, phospholipids
**Details:** Color-safe, paraben-free, phthalate-free
**Sizes:** 2 oz, 8 oz, 17 oz

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**Best for Heat Protection: Oribe Shampoo for Magnificent Volume**
*$49 at Bluemercury/Nordstrom*
**Why We Love It:** Plumping polymers boost body, while vegetable proteins shield against heat styling. Antioxidant-rich extracts (watermelon, lychee, edelweiss) fight environmental stress.
**Key Ingredients:** Hydrolyzed vegetable protein, keratin, rice bran oil
**Details:** Sulfate-free, color-safe
**Size:** 8.5 oz

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**Best Lightweight: Sisley-Paris Revitalizing Shampoo**
*$90 at Bluemercury/Nordstrom*
**Why We Love It:** Transforms into an airy lather that cleanses deeply without residue. Nourishing oils (camellia, shea, hazelnut) leave hair silky.
**Key Ingredients:** Vitamin complex (B5, B6, E), botanical oils
**Details:** Clean, cruelty-free
**Sizes:** 6.7 oz, 16.7 oz

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**Best for Thinning: Briogeo Destined for Density**
*$32 at Bluemercury/Amazon*
**Why We Love It:** Caffeine and biotin peptides temporarily plump strands, while copper and zinc support follicle health.
**Key Ingredients:** Green coffee oil, vitamin E
**Details:** Silicone- and sulfate-free
**Size:** 8 oz**Best for Fullness: Aveda Pure Abundance Volumizing Shampoo**
*Aveda Pure Abundance Volumizing Shampoo*
$77 at Nordstrom

**Why We Love It:** True to its name, this shampoo delivers fuller, thicker, and more voluminous hair. The key ingredient, acacia gum, acts as a natural thickener and texturizer, boosting volume in fine hair without weighing it down.

**Key Ingredients:** Acacia gum, aloe leaf extract, hydrolyzed wheat protein, hydrolyzed wheat starch, glycerin, bixa orellana seed extract

**More to Know:** Plant-based, cruelty-free
**Size:** 8.5 fl oz, 33.8 fl oz

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**Best Plumping: Alterna Caviar Anti-Aging Multiplying Volume Shampoo**
*Alterna Anti-Aging Multiplying Volume Shampoo*
$55 at Amazon | $36 at Nordstrom

**Why We Love It:** Infused with caviar extract, this shampoo conditions while enhancing fullness and volume. Inspired by skin-plumping ingredients, it uses a marine complex with omega-3s and silk protein to boost moisture, shine, and circulation for healthier hair growth.

**Key Ingredients:** Caviar extract, omega-3, silk protein
**More to Know:** Sulfate-free, color-safe
**Size:** 8.5 fl oz

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**Best Argan Oil: Moroccanoil Extra Volume Shampoo**
*Moroccanoil Extra Volume Shampoo*
$28 at Nordstrom | $28 at Amazon

**Why We Love It:** Known for its argan oil—rich in antioxidants—this shampoo also contains linden bud extract, which forms a protective layer to lock in moisture and add volume.

**Key Ingredients:** Argan oil, tomentosa bud extract, carrageenan extract, citric acid, tocopherol
**More to Know:** Paraben-free, sulfate-free, phosphate-free
**Size:** 8.5 fl oz

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**Best for Reducing Breakage: Philip Kingsley Density Thickening Shampoo**
*Philip Kingsley Density Thickening Shampoo*
$42 at BlueMercury | $34 at Amazon

**Why We Love It:** Ideal for fragile hair, this shampoo strengthens strands with hydrolyzed pea protein while BHA exfoliates the scalp to remove buildup and excess oil.

**Key Ingredients:** Pea peptides, BHA, salicylic acid
**More to Know:** Sulfate-free, paraben-free, cruelty-free, vegan
**Size:** 6.76 fl oz

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**Best for Flat Hair: R+Co Dallas Biotin Thickening Shampoo**
*R+Co Dallas Thickening Shampoo*
$34 at BlueMercury | $34 at Nordstrom | $25 at Amazon

**Why We Love It:** Inspired by big Texas hair, this formula hydrates with coconut oil, pro-vitamin B5, and rice protein, while saw palmetto promotes growth and biotin adds volume.

**Key Ingredients:** Biotin, pro-vitamin B5, saw palmetto berry extract, coconut oil, loquat fruit
**More to Know:** Vegan, paraben-free, cruelty-free, gluten-free
**Size:** 8.5 oz

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**Best for Thickening: Living Proof Full Shampoo**
*Living Proof Full Shampoo*
$17 at Nordstrom | $68 at Amazon | $40 at Living Proof

**Why We Love It:** A Vogue favorite, this shampoo reduces friction and frizz for visibly fuller hair.

**Key Ingredients:** Amaranthus caudatus seed extract, citric acid, orange peel oil, bergamot fruit oil, lemon peel oil
**More to Know:** Vegan, color-safe, paraben-free, sulfate-free, silicone-free
**Size:** 2 fl oz, 8 fl oz

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**Best for Fine Strands: Ouai Fine Hair Shampoo**
*Ouai Fine Hair Shampoo*
$32 at Amazon | $32 at Revolve

**Why We Love It:** Designed for fine hair, this lightweight formula cleanses without stripping, leaving hair soft and voluminous.

**Key Ingredients:** Hydrolyzed keratin, biotin, chia seed oil
**More to Know:** Sulfate-free, color-safe
**Size:** 10 fl oz**For Fuller Hair:**
If you want to boost volume in fine hair, Ouai’s shampoo combines hydrolyzed keratin, biotin, and chia seed oil for instant fullness after blow-drying and stronger strands over time.

**Key Ingredients:** Hydrolyzed keratin, biotin, chia seed oil, panthenol
**Details:** Cruelty-free, gluten-free, paraben-free, phthalate-free
**Size:** 10 fl oz

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**Best Clean Beauty Pick:** *Rahua Voluminous Shampoo*
**Price:** $36 (Amazon)

**Why We Love It:**
Rahua’s natural formula adds volume while clarifying the scalp with green tea, eucalyptus, and lemongrass. Rahua oil and shea butter keep hair nourished, preventing dryness.

**Key Ingredients:** Rahua oil, eucalyptus oil, lemongrass extract, shea butter, green tea extract
**Details:** Plant-based, clean, color-safe, sulfate-free, no artificial fragrance
**Size:** 9.3 fl oz

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**Best Natural Exfoliant:** *Crown Affair The Volumizing Shampoo*
**Price:** $38 (Violet Grey, Sephora)

**Why We Love It:**
Lightweight yet effective, this shampoo uses coconut-based cleansers to clarify without stripping hair. Rice protein strengthens roots, while tsubaki and meadowfoam seed oils add hydration without weighing hair down.

**Key Ingredients:** Tsubaki seed oil, meadowfoam seed oil, rice protein, panthenol, coconut acid, hyaluronic acid
**Details:** Color-safe, clean, cruelty-free, no artificial fragrance
**Size:** 8 fl oz

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### **Everything You Need to Know**

**Do volumizing shampoos really work?**
Yes—it’s all in the ingredients. Effective formulas use clarifying agents to remove buildup and thickening polymers to plump strands. Celebrity stylist Adir Abergel explains: “Volumizing shampoos clean away excess oil and product residue while adding temporary fullness. Plant-based polymers also help detangle and protect hair from damage.”

**How to Choose a Volumizing Shampoo**
Abergel recommends sulfate-free formulas to avoid frizz. Look for ingredients like plant polymers, AHAs, or fruit acids to remove buildup and enhance thickness.

**How often should you use one?**
– **Fine, oily hair:** Every other day.
– **Thick/coarse hair:** As needed for extra volume.

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**Meet the Expert:**
Adir Abergel is a celebrity hairstylist and Virtue’s creative director. Known as “the Hollywood hitmaker of hair,” his clients include Kristen Stewart, Nicole Kidman, Florence Pugh, and more.