Glossier Needs More Than Just 'You' to Expand Glossier, the beloved beauty brand, can't rely solely on its loyal fanbase to fuel its growth. While its cult following has been

**Trailer:**
Glossier, the 11-year-old beauty brand, is expanding its horizons beyond its iconic “You” fragrance. With the launch of its new scent, Fleur, Glossier is aiming to diversify its product offerings and appeal to a broader audience. Known for its innovative approach to beauty, the brand is now focusing on building multiple categories to sustain its growth. Will this strategy help Glossier maintain its relevance in the competitive beauty industry? Dive into the story of Glossier’s evolution and its plans for the future.

**Paraphrased Digest:**
Glossier, a beauty brand established 11 years ago, is looking to expand its product range beyond its popular “You” fragrance. This month, the brand introduced a new scent called Fleur, part of its “Impressions of You” fragrance line, which builds on the success of its 2017 release. Glossier’s strategy involves developing multiple product categories to attract a wider audience and ensure continued growth. The brand, known for its innovative approach, is now focusing on diversifying its offerings to stay competitive in the ever-evolving beauty market.