Ranra, a brand founded by essentialists Arnar Már Jónsson and Luke Stevens, delves into the concept of value in the fashion industry by focusing on the craftsmanship and materials used in their designs. In their latest collection, named Fé, the spotlight is on wool, a material that holds deep significance in Icelandic culture as it symbolizes both sheep and money. The collection showcases a blend of traditional tailoring, workwear, and performance gear, blurring the lines between indoor and outdoor clothing. With a palette inspired by the Icelandic landscape, the garments feature natural materials and dyes, creating a rich and vibrant color scheme. Ranra’s dedication to sustainability is evident in their use of natural materials and their efforts to understand the properties and history of the materials they work with. Through their meticulous craftsmanship and attention to detail, Ranra aims to create timeless and sustainable pieces that leave a lasting impact while embracing traditional methods of production. Join Ranra on a journey of rediscovering the essence of clothing and the value we assign to it.