Kiichiro Asakawa, the mastermind behind the Japanese brand ssstein, has established himself as a leading figure in the realm of understated luxury. From humble beginnings with just three pairs of trousers in 2016, ssstein has evolved into a powerhouse, offering a diverse range of wardrobe essentials that have captivated fashion enthusiasts worldwide. Particularly renowned for its exquisite coats crafted from luxurious wools, ssstein has garnered a loyal following from Seoul to Switzerland.

In a pivotal moment for the brand, Asakawa unveiled his latest collection in Paris, showcasing his designs to a select audience at the prestigious Palais de Tokyo. As the recipient of the Fashion Prize of Tokyo, Asakawa is poised to elevate ssstein’s global presence by presenting his collections in Paris this season and the next. This expansion not only signifies a significant milestone for the brand but also provides Asakawa with a platform to unleash his creative vision in a new environment.

While the latest collection featured ssstein’s signature trench coats and a range of effortlessly stylish pieces, there was a sense of playing it safe that lingered throughout the show. Asakawa drew inspiration from the intimate dynamics between photographers and models, aiming to capture a sense of natural warmth and beauty in his designs. The collection showcased a mix of textures, from fuzzy wools to smooth fabrics, alongside unique details like layered lapels and distinctive pipe-belts.

Despite minor critiques such as stiff leather corset belts and oversized blazers, Asakawa’s talent for creating refined and wearable garments remains undisputed. His vision of “doorstep elegance” encapsulates the essence of ssstein, offering a blend of casual sophistication and timeless charm. As the brand continues to evolve under Asakawa’s guidance, it is clear that ssstein is poised to redefine the boundaries of quiet luxury in the fashion world.