**Trailer:**
Margherita Maccapani Missoni, a rising star in the fashion world, is taking a measured approach to growing her eponymous brand. Despite backing from industry heavyweights like former Gucci CEO Marco Bizzarri, she’s focused on building a strong foundation rather than rushing into the spotlight. Her latest collection, presented in a Parisian apartment once owned by her late grandmother Rosita Missoni, reflects her commitment to refining her brand’s identity. With a focus on jersey and wool jacquard fabrics, alongside carefully crafted rib knits and printed tees, the collection blends off-duty dancer vibes with a touch of luxury goth and lingerie-inspired details. While runway shows may be in the future, Margherita is prioritizing direct customer engagement and brand-building for now, ensuring her label grows sustainably and authentically.
**Paraphrased Digest:**
Margherita Maccapani Missoni, a designer with strong ties to the iconic Missoni family, is carefully nurturing her own brand despite receiving significant support from influential figures in the fashion industry, including former Gucci CEO Marco Bizzarri. As her label enters its third year, she remains focused on steady growth, adjusting her strategy to align with market demands. Her latest collection, showcased in a Paris apartment once owned by her late grandmother Rosita Missoni, highlights her dedication to refining her brand’s core identity. The collection features jersey and wool jacquard fabrics, rib knits, and printed tees, blending relaxed, dancer-inspired styles with hints of luxury goth and lingerie influences. While Margherita envisions runway shows in the future, her current priority is building a solid brand foundation through direct customer engagement and thoughtful development.