The 37-piece collection includes striped tees, rigid denim jackets and miniskirts, and the essential cargo jackets. It launches on Gap’s e-commerce site this Friday.

Photo: Courtesy of Gap

Catherine Deneuve, Kid Cudi, Katie Holmes. Sacai, Nike, Brain Dead. A.P.C. has collaborated with countless people and brands over the years, but none has excited founder Jean Touitou quite like his new partnership with Gap.

Touitou, French fashion’s most outspoken idealist, is on a Zoom call from Paris with his wife and creative collaborator Judith by his side, and he sounds absolutely delighted. “This is always what I wanted to do,” he says. “A broader audience—this has always been my dream. Of course, I love our audience, and I wouldn’t be here without them, but it’s a real pleasure to finally make this a reality.”

The project came about through the Touitous’ long friendship with Zac Posen, Executive Vice President and Creative Director of Gap Inc., who may have picked up a thing or two about brand partnerships from his Paris friends. Gap has been releasing collaborations (Victoria Beckham, Palace, Doen, and others) since Posen joined the company in 2024. Posen introduced the Touitous to Richard Dickson, Gap’s CEO, over drinks at their Paris home. Everyone got along, and voilà! A 37-piece collection featuring striped tees, rigid denim jackets and miniskirts, and the essential cargo jackets will be available on Gap’s e-commerce site this Friday, as well as at select Gap stores across the U.S. and Canada.

Freshly back from their summer holiday in Pantelleria, Jean and Judith are amazed at how smoothly everything came together. “We gave them really ambitious research on fabrics, finishes, and details, and we spent a lot of time at fittings. Those army jackets—they’re not easy to make,” says Judith. “We were eager to understand how they work, and vice versa. It was a super smooth, super natural process.”

Jean Touitou launched A.P.C. in 1987 as a protest against the gaudy excesses of fashion at the time. His dedication to “perfect pattern cutting and perfect fabric” has kept A.P.C. small compared to a giant like Gap, but their philosophies align; both stand for authenticity and a kind of anti-trend timelessness. “For me, there is a chic way to be casual and a casual way to be chic,” Touitou says. But still: “I find it quite revolutionary that a brand capable of reaching a broad audience is also capable of listening to radical minimalists like us.”

Photo: Courtesy of Gap

Photo: Courtesy of Gap

Photo: Courtesy of Gap

Frequently Asked Questions
FAQs Gap x APC Collaboration

Beginner Questions

What is the Gap x APC collaboration
Its a limitededition clothing collection created by American brand Gap and French label APC together

Who is APC
APC is a French fashion brand known for simple minimalist highquality basics

What does a chic way to be casual and a casual way to be chic mean
It means the clothes look stylish and puttogether but still feel relaxed and easy to wear

What kinds of items are in the collection
Expect everyday staples like jeans Tshirts sweatshirts buttondown shirts and jackets

Where can I buy it
Its sold at Gap stores Gaps website and select APC locations depending on the release

Is it more expensive than regular Gap
Yes It costs more than standard Gap items but less than typical APC pieces

Intermediate Questions

Why did Gap and APC team up
Gap wanted a fashionforward edge and APC wanted to reach a wider audience Both share a love of simple classic style

Whats the benefit of buying this collection
You get APCs design quality and taste at a lower price than their main line

How is this different from a normal Gap collection
The fits fabrics and details are more refined and the design is overseen by APCs founder Jean Touitou

Will the collection be restocked
Usually no These collaborations are limited and tend to sell out quickly

Does it fit true to size
Mostly yes but APC styles often run slightly slim Check the size guide before buying

How should I care for the clothes
Follow the label In general wash cold turn items inside out and air dry to keep colors and shapes intact

Advanced Questions

What makes this collaboration notable in fashion
It pairs a massmarket brand with a cult minimalist label blending accessibility with design credibility

Is it a good investment
Not in a resale sense but the pieces are wellmade basics you can wear for years