Gabe Gordon and Timothy Gibbons embraced the Olympic spirit while keeping things hot and fun with a collection inspired by ’80s figure skaters, schoolgirls, and a heavy dose of vintage Americana. “We created a story about a team of college ice skaters on a training retreat in the early ’80s,” Gordon explained backstage after the show. “We imagined the bunks they slept in at camp, with their stiff wool blankets and worn-out mattresses and fabrics.” That concept evolved into the foundation for their tailored pieces, using distressed flannels to create skating-inspired uniforms lined with taffeta—a clear nod to their experimental style.
As emerging designers in New York, many of Gordon and Gibbons’s customers are their own friends. While their past collections aimed to generate buzz, this season brought a dose of reality. “We’re trying to start thinking about the brand from a business perspective too, and to let that guide the process without feeling limiting,” said Gibbons. When asked about their bestsellers, they pointed to the colder weather and how friends have been requesting longer versions of their scrunched alpaca bolero knits. This season delivers exactly that, with full-length, cozy campfire knits. For those who prefer to bare some skin, the sex appeal hasn’t disappeared: cropped versions were still available (though they might risk frostbite—coincidentally, the title of their collection).
With business in mind, the designers are now focusing on identifying their target customers beyond their immediate circle. Gordon hopes to redefine the modern “girl next door.” “I was in awe of athletes and the girls in high school,” he shared. “I wanted to be that girl and dress like her, but I’m a boy and I’m gay. I hope the new generation of these girls is softer, weirder, and definitely gayer. And always powerful.” With that empowered mindset, this design duo shows no signs of slowing down.
Frequently Asked Questions
Of course Here is a list of FAQs about Gabe Gordons Aims for Gold method designed to sound like questions from real users
Beginner Definition Questions
Q What is Aims for Gold
A Its a simple powerful framework created by entrepreneur Gabe Gordon for making better decisions and achieving goals It helps you clarify what you actually want by breaking it down into four key areas
Q What does AIMS stand for
A Its an acronym for Authenticity Impact Money and Skill The idea is to evaluate any opportunity or goal against these four pillars
Q Is this just for business or can I use it in my personal life
A You can absolutely use it for both While it originated in business its incredibly effective for personal goals like career changes side hustles or even major life decisions
Q Who is Gabe Gordon
A Gabe Gordon is a successful entrepreneur speaker and cofounder of multiple companies including Reach Agency He developed Aims for Gold based on his own experiences building businesses and coaching others
Application HowTo Questions
Q How do I actually use the AIMS framework
A When facing a decision ask yourself four questions
1 Authenticity Does this feel true to me Does it align with my values
2 Impact Will this make a positive difference for others or the world
3 Money Is this financially sustainable or profitable
4 Skill Does this challenge and develop my abilities
Q Do I need to score a yes on all four to proceed
A Not necessarily The goal is awareness A Gold opportunity hits strongly on 3 or 4 areas If youre strong in only 1 or 2 it might be a red flag or you might need to adjust the opportunity to better fit the framework
Q Can you give me a simple example
A Sure Lets say youre offered a freelance project
A You love the topic