Auralee’s Ryota Iwai has been recognized as one of the fashion industry’s most underrated designers, as voted by Vogue Runway readers in the 2024 industry poll. In a room filled with insiders at the Auralee show, a male model expressed, “What he shows, he sells,” highlighting the designer’s ability to captivate his audience. Iwai’s approach to design is distinct, drawing inspiration from his daily life rather than conforming to seasonal trends. His latest collection serves as an anthropological sartorial experiment, exploring the concept of personal style beyond superficial definitions.

The designer’s keen eye for detail is evident in his creations, which reflect a sense of individuality and self-expression. Each piece in the collection feels like a curated selection from one person’s wardrobe, blending classic staples with unique touches that exude character. From cropped jackets to shrunken knits, Auralee’s designs carry a sense of nostalgia and authenticity, resonating with those who appreciate well-crafted garments.

Iwai’s choice of fabrics further elevates his designs, with unexpected materials like silk and cashmere moleskin adding a luxurious touch to everyday pieces. Despite the newfound attention and recognition, the designer remains committed to creating pieces that feel personal and meaningful. Auralee’s success lies not only in the quality of its garments but also in the meticulous styling that brings each look to life.

As fashion enthusiasts and industry insiders flock to witness Auralee’s latest creations, the brand continues to inspire and captivate with its unique perspective on contemporary style. Join us on a journey through Ryota Iwai’s world of fashion, where every piece tells a story and every detail is crafted with care and intention.